US Marketing Lead

Remotedxb; Dubai; On-site; AED 441,000 - 661,000; Full time

Job summary

Teton is building an autonomous operating system for care, expanding US marketing efforts to drive pipeline and revenue. This role focuses on owning regional strategy, crafting integrated campaigns, and enabling the US sales team with compelling assets.

You will partner with events, content, and partnerships to run campaigns, identify customer stories, and monitor market trends to refine positioning for the US market.

Qualifications

• :// 7+ years of B2B marketing experience in healthcare technology, senior living or enterprise software.
• Experience owning a regional, vertical, or business-unit marketing strategy.
• Proven track record of building integrated campaigns that contribute to pipeline and revenue.
• Strong sales enablement experience with enterprise sales teams.
• Proficiency in events, content, email marketing, webinars, and demand generation.
• Excellent writing, editing, messaging, and presentation skills.
• Strong analytical judgment and experience using marketing and CRM data.
• Familiarity with HubSpot and LinkedIn Campaign Manager preferred.
• Knowledge of the US senior living or healthcare market is highly valuable.

Responsibilities

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
• Build and run integrated campaigns across email, paid media, content, webinars, events, and partnerships.
• Serve as the primary marketing partner to the US sales organization by developing sales decks, case studies, and one-pagers.
• Partner with the Events lead to manage US conferences, webinars, and field programs.
• Identify US customer stories and turn them into case studies, testimonials, and videos.
• Localize global product positioning for US audiences and monitor competitors and market trends.
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution.

Skills

B2B marketing

Healthcare tech

Enterprise software

Campaign management

Sales enablement

Marketing analytics

HubSpot

LinkedIn Campaign Manager

Content marketing

Writing & storytelling

Tools

HubSpot

LinkedIn Campaign Manager

Job description

About the Company

Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care.

Responsibilities

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities
• Build and run integrated campaigns across email, paid media, content, webinars, events, and partnerships
• Serve as the primary marketing partner to the US sales organization by developing sales decks, case studies, and one-pagers
• Partner with the Events lead to manage US conferences, webinars, and field programs
• Identify US customer stories and turn them into case studies, testimonials, and videos
• Localize global product positioning for US audiences and monitor competitors and market trends
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution

Requirements

• 7+ years of B2B marketing experience, ideally in healthcare technology, senior living, or enterprise software
• Experience owning a regional, vertical, or business-unit marketing strategy
• Proven track record of building integrated campaigns that contribute to pipeline and revenue
• Strong sales enablement experience working with enterprise sales teams
• Proficiency in events, content, email marketing, webinars, and demand generation
• Excellent writing, editing, messaging, and presentation skills
• Strong analytical judgment and experience using marketing and CRM data
• Familiarity with HubSpot and LinkedIn Campaign Manager preferred
• Knowledge of the US senior living or healthcare market is highly valuable