Assistant Regional Marketing Manager (EMEA & Americas)

Cregis; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Cregis is seeking a Regional Marketing Assistant Manager for EMEA and the Americas to translate BD goals into localized marketing plans, integrating PR, content, events and partnerships to drive leads and revenue.

You will closely align with BD and Sales to develop annual regional plans, manage multi-channel campaigns, and create region-specific assets that accelerate customer conversations and win more deals across diverse markets.

Qualifications

• Bachelor's degree in Marketing or Business.
• 3+ years in B2B marketing covering EMEA and/or Americas.
• Proven track record of integrated marketing plans with measurable results.
• Ability to translate BD goals into actionable plans with clear KPIs.

Responsibilities

• Develop a localized annual marketing plan for EMEA and the Americas aligned with BD goals.
• Lead end-to-end integrated campaigns across PR, events, digital, and content.
• Create region-specific content and sales enablement assets.
• Manage PR, media relations, and thought leadership.
• Plan and execute owned, partnered, and sponsored events.
• Collaborate with HQ to adapt assets for regional relevance.
• Work with BD/Sales to translate insights into strategy.

Skills

BD alignment

Campaign management

Project management

B2B marketing

KPIs & analytics

Education

Bachelor's degree in Marketing or Business

Job description

As the Regional Marketing Assistant Manager for EMEA (Europe, Middle East, Africa) and the Americas, you will be the strategic architect of our brand’s growth across these diverse regions. Your mission is to translate business development objectives into actionable, localized marketing plans—integrating PR, content, events, and partnerships to drive brand visibility, lead generation, and sales enablement. By deeply aligning with BD and Sales teams, you will ensure marketing execution directly supports revenue goals, while feeding frontline market intelligence back to HQ for global strategy refinement.

What You Will Deliver

• Business-Aligned Marketing Strategy: A localized marketing plan that aligns with BD priorities (e.g., market entry in LATAM, key account growth in EU) and adapts HQ strategies for regional relevance.
• Integrated Campaign Execution: End-to-end management of multi-channel campaigns (PR, events, digital, content) that generate measurable leads and pipeline.
• Localized Content & Sales Enablement: Region-specific assets (case studies, event collateral, competitive battle cards) that accelerate sales conversations and customer acquisition.
• Market Expansion Playbook: A scalable framework for launching and growing presence in new markets across EMEA and the Americas.

Key Responsibilities

• Develop and execute the annual marketing plan for EMEA and the Americas, aligning with BD goals (e.g., market share growth in EU, new logo acquisition in LATAM).
• Conduct market analysis to identify growth opportunities, competitive threats, and resource allocation priorities across sub-regions.
• PR & Media Relations
• Manage regional PR efforts—including media relations, press releases, and thought leadership to build brand credibility and support campaign launches.
• Cultivate relationships with key media outlets and journalists, ensuring consistent, positive coverage that aligns with business objectives.
• Plan and execute a mix of owned, partnered, and sponsored events (conferences, roadshows, roundtables) to generate leads and strengthen customer relationships.
• Manage end-to-end event logistics, from pre-event promotion to post-event follow-up, maximizing ROI and lead conversion.
• Localized Content Development
• Oversee the creation of region-specific content (blogs, whitepapers, case studies, social media) that addresses local market pain points and cultural nuances.
• Collaborate with HQ content teams to adapt global assets for regional relevance, ensuring messaging resonates with local audiences.
• Partnership & Co-Marketing Management
• Identify and manage strategic partnerships with industry associations, event organizers, and complementary technology providers to expand reach and drive demand.
• Negotiate co-marketing agreements that deliver mutual value, prioritizing resource exchange and measurable outcomes over paid engagements.
• Work closely with BD/Sales to understand customer needs, competitive landscapes, and product feedback, translating insights into marketing strategies and assets.
• Develop and maintain a repository of sales-ready materials (presentations, battle cards, testimonials) and train BD teams on their effective use.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in B2B marketing, with at least 3 years covering EMEA and/or Americas markets.
• Proven track record of developing and executing integrated marketing plans that drive measurable business results.
• Ability to translate BD objectives into actionable marketing plans with clear KPIs and resource allocation.
• Strong project management skills, with experience managing complex, multi-channel campaigns across diverse regions.