Brand Manager - Consumer - Small Domestic Appliances

Al Khayyat Investments (AKI); Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

Al Khayyat Investments (AKI) seeks a Brand Manager to grow Shark and Ninja brands across GCC markets, translating global strategy into country plans and driving awareness and sell-out.

The role owns the commercial agenda, including NPD launches, phase-in/phase-out, pricing, promotions, forecasting, and trade spend, while supervising trade marketing and coordinating with marketing and retail partners for unified brand messaging.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6-10 years in brand/product marketing within Small Domestic Appliances, Consumer Electronics, Beauty, or FMCG, including 3+ years in brand management.
• Proven experience managing brands across GCC markets, particularly UAE and KSA, with international brand principals/distributor models.
• Strong track record in New Products launches, product lifecycle management, pricing, promotions, forecasting, budgeting, and retail execution.
• Hands-on experience managing trade marketing, in-store execution, marketplaces, and retail partner content/promotions.
• Strong strategic, analytical, commercial, negotiation, stakeholder management, cross-functional, and partnership-building skills; fluent English required, Arabic preferred.

Responsibilities

• Develop and execute annual strategies and country-specific plans for Shark and Ninja across the GCC, aligned with global strategy, commercial targets and marketing plans.
• Act as the key liaison with SharkNinja EMEA, managing NPD pipelines, GCC range selection, product launches, approvals, and localization requirements.
• Lead product lifecycle and portfolio management, including SKU phase-in/phase-out, range architecture, hero SKU prioritization, stock ageing, and clearance plans.
• Own pricing, promotional strategy, and the GCC retail calendar, covering key events and seasonal campaigns.
• Own sales forecasting and performance management end to end, tracking sales, market share, inventory, margin, forecast accuracy, and promotional ROI to drive corrective actions.
• Manage commercial budgets, trade marketing spend, and retailer co-op investments, ensuring strong financial control and ROI.
• Supervise trade marketing and retail execution across the GCC, including in-store activations, demonstrations, experts, merchandising, training, and store audits.
• Coordinate with Marketing to ensure consistent brand messaging and execution across all touchpoints in retail, marketplace, and in-store channels.
• Manage retailer and marketplace content, ensuring accurate product listings, approved assets, Arabic/English content, promotional calendars, and overall compliance.
• Develop strategic brand partnerships and collaborations with retailers, lifestyle/F&B/beauty brands, banks, creators, chefs, and other partners to increase brand awareness, reach, and commercial growth.

Skills

Brand management

Product marketing

Forecasting

Budgeting

Retail execution

Trade marketing

Negotiation

Stakeholder management

Cross-functional collaboration

Fluent English

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

The Brand Manager is responsible for building & growing market share for Shark and Ninja brands across all GCC markets. Operating within the AKI distribution model, the role translates SharkNinja's global brand strategy and product innovation into country-level plans that drive awareness, sell-out.

This role owns the brand's commercial agenda, including NPD launches, phase-in / phase-out planning, pricing, the promotional calendar, forecasting, and trade spend. supervises trade marketing execution, and works closely with the Marketing team and retail partners to ensure unified brand messaging across in-store, marketplace, and retailer channels.

Key Responsibilities:

• Develop and execute annual strategies and country-specific plans for Shark and Ninja across the GCC, aligned with global strategy, commercial targets and marketing plans.
• Act as the key liaison with SharkNinja EMEA, managing NPD pipelines, GCC range selection, product launches, approvals, and localization requirements.
• Lead product lifecycle and portfolio management, including SKU phase-in/phase-out, range architecture, hero SKU prioritization, stock ageing, and clearance plans.
• Own pricing, promotional strategy, and the GCC retail calendar, covering key events and seasonal campaigns.
• Own sales forecasting and performance management end to end, tracking sales, market share, inventory, margin, forecast accuracy, and promotional ROI to drive corrective actions.
• Manage commercial budgets, trade marketing spend, and retailer co-op investments, ensuring strong financial control and ROI.
• Supervise trade marketing and retail execution across the GCC, including in-store activations, demonstrations, experts, merchandising, training, and store audits.
• Coordinate with Marketing to ensure consistent brand messaging and execution across all touchpoints in retail, marketplace, and in-store channels.
• Manage retailer and marketplace content, ensuring accurate product listings, approved assets, Arabic/English content, promotional calendars, and overall compliance.
• Develop strategic brand partnerships and collaborations with retailers, lifestyle/F&B/beauty brands, banks, creators, chefs, and other partners to increase brand awareness, reach, and commercial growth.

Experience, Skills and Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6-10 years in brand/product marketing within Small Domestic Appliances, Consumer Electronics, Beauty, or FMCG, including 3+ years in brand management.
• Proven experience managing brands across GCC markets, particularly UAE and KSA, with international brand principals/distributor models.
• Strong track record in New Products launches, product lifecycle management, pricing, promotions, forecasting, budgeting, and retail execution.
• Hands-on experience managing trade marketing, in-store execution, marketplaces, and retail partner content/promotions.
• Strong strategic, analytical, commercial, negotiation, stakeholder management, cross-functional, and partnership-building skills; fluent English required, Arabic preferred.