Strategic Brand Growth & Merchandising Lead

R&B Fashion; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

R&B Fashion in Dubai seeks a Brand Manager to lead brand growth and profitability across stores, while shaping brand image and product selection. You will coordinate with marketing, retail operations, and sourcing teams to implement launch strategies, manage budgets, and optimize stock and sell-through.

The role requires strong leadership, market insights, and the ability to drive cross-functional collaboration across territories to maintain brand standards and regional relevance.

Responsibilities

• Brand Growth and Profitability: Maximize sales and profitability of brand stores in line with Company targets
• Brand Growth and Profitability: Develop the brand launch strategy in consultation with the Brand General Manager
• Brand Growth and Profitability: Control costs within budgetary guidelines for the brand stores
• Brand Growth and Profitability: Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
• Brand Growth and Profitability: Review feedback from territories on Brand acceptance and customer expectations
• Brand Growth and Profitability: Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory
• Brand Growth and Profitability: Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager
• Brand Growth and Profitability: Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
• Brand Merchandise Planning and Product Selection: Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.
• Brand Merchandise Planning and Product Selection: Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
• Brand Merchandise Planning and Product Selection: Determine buying requirements and formulate buying plan and budget
• Brand Merchandise Planning and Product Selection: Conduct product selection in coordination with the buying requirements and the product research received
• Brand Merchandise Planning and Product Selection: Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)
• Brand Image: Create brand awareness “Club Apparel”
• Brand Image: Coordinate with Retail Operations to collate the feedback on retail and brand operations
• Brand Image: Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same Market and Competition Research
• Brand Image: Acquire market intelligence through various sources and analyze trends that may impact business
• Brand Image: Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
• Brand Image: Map competition prices / products and provide qualitative inputs to business
• Brand Image: Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
• Brand Image: Research on the latest trends in products, brands, styles, designs, fits etc.
• Projects & Administration: Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals
• Projects & Administration: Co-ordinate for new store openings and re-fits with the operations and projects team
• Projects & Administration: Ensure brand outlet locations are in line with the brand strategy and positioning
• Projects & Administration: Ensure adherence to the store opening plan

Job description

R&B Fashion in Dubai seeks a Brand Manager to lead brand growth and profitability across stores, while shaping brand image and product selection. You will coordinate with marketing, retail operations, and sourcing teams to implement launch strategies, manage budgets, and optimize stock and sell-through.

The role requires strong leadership, market insights, and the ability to drive cross-functional collaboration across territories to maintain brand standards and regional relevance.