Social Media Specialist

Binance; Dubai; Remote; AED 180,000 - 240,000; Full time

Benefits offered by this job

Remote-first policy

Job summary

Binance in Dubai, United Arab Emirates, seeks a social media professional to manage and grow our X presence. You will plan, create, schedule, publish, and engage with communities while aligning with our content strategy and brand priorities.

You will use analytics to optimize performance, stay on top of crypto trends, and collaborate with agencies. Proficiency in English is required, and experience with AI content tools is a plus.

Qualifications

• 3+ years of experience in social media, content marketing, digital marketing, or related field.
• Proven ability to grow social media accounts and run successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of crypto market trends and community sentiment.

Responsibilities

• Manage Binance's social media accounts (X) including content planning, creation, scheduling, publishing and community engagement.
• Understand X formats, audiences, and platform best practices to deliver engaging content.
• Develop and execute social content aligned with brand priorities and emerging trends.
• Monitor trends and conversations to identify opportunities for timely content.
• Support performance reporting with analytics to improve engagement and channel performance.
• Analyze content performance and provide recommendations on formats, timing, and creative approaches.
• Monitor conversations and flag potential reputational risks to senior team members.
• Coordinate content assets, approvals, publishing timelines with external agencies and partners.
• Follow social media processes and playbooks; identify workflow improvements.
• Leverage AI tools to produce static visuals, GIFs, memes, and short-form videos adapted to platform requirements.
• Stay up to date on AI content creation techniques to improve quality and efficiency.

Skills

Social media management

Content creation

Brand marketing

English fluency

Analytics & reporting

AI content tools

Job description

Job Description:

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• Leverage AI-powered tools to develop creative social media content, including static visuals, GIFs, memes, and short-form videos, adapting outputs to platform requirements and brand guidelines.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Requirements

• Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment
• Familiarity with AI-powered content creation tools and the ability to use them to produce or support the production of static visuals, GIFs, memes, and short-form videos.
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.