Social Media & PR Strategy Lead (Assistant Manager)

KERZNER INTERNATIONAL LIMITED; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Kerzner International Limited seeks an Assistant Manager Social Media and PR to elevate its digital presence. You will manage content strategy, execution, and performance, ensuring visually compelling assets and brand alignment across platforms.

The role also supports PR activities, including media coordination and brand storytelling. You will translate marketing objectives into engaging content, monitor trends, and contribute to campaigns that enhance brand positioning and engagement within the

Qualifications

• University degree or diploma in Marketing, Public Relations or a related field.
• Diploma or certification in graphic design software is preferred.
• Experience in Internet Marketing, eCommerce or Digital Marketing within hospitality/travel is a plus.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Plan and manage monthly content calendars across platforms (Instagram, TikTok, LinkedIn).
• Create engaging captions and oversee community management (comments, DMs).
• Monitor social media performance; prepare monthly reports and insights.
• Oversee influencer activities that support campaign objectives and coordinate digital media.

Skills

Social media strategy

Content creation

Community management

Analytics

Graphic design

Influencer marketing

Team leadership

Public relations

Education

Marketing/PR degree

Graphic design certification

Tools

Adobe Creative Suite

Google Analytics

Hootsuite

Canva

Job description

Kerzner International Limited seeks an Assistant Manager Social Media and PR to elevate its digital presence. You will manage content strategy, execution, and performance, ensuring visually compelling assets and brand alignment across platforms.

The role also supports PR activities, including media coordination and brand storytelling. You will translate marketing objectives into engaging content, monitor trends, and contribute to campaigns that enhance brand positioning and engagement within the