Assistant Manager, Social Media & PR

Kerzner International; Dubai; Vor Ort; AED 120.000 - 160.000; Vollzeit

Zusammenfassung

The Meydan Hotel in Dubai is seeking an Assistant Manager Social Media and PR to elevate our digital presence across Instagram, TikTok, LinkedIn and beyond. You will own content strategy, planning, execution, and performance analysis while delivering visually compelling assets that align with our luxury brand.

You will blend strategic thinking with graphic design skills, oversee influencer partnerships, coordinate media outreach, draft brand stories, and support PR campaigns to enhance

Qualifikationen

• University degree or diploma in Marketing, Public Relations, or related field.
• Experience in Internet Marketing, eCommerce, or Digital Marketing within hospitality/travel is preferred.
• Minimum of 2 years’ experience in a marketing role at a 5-star hotel.

Aufgaben

• Develop and implement social media strategies aligned with brand objectives.
• Plan and manage monthly content calendars across platforms (Instagram, TikTok, LinkedIn).
• Create engaging captions and oversee community management (comments, DMs, engagement).
• Monitor social media performance, prepare monthly reports, and provide optimization insights.
• Oversee influencer activities to support campaign objectives and manage digital media coordination.
• Assist in drafting press releases, media invitations, and brand communications.

Kenntnisse

Social media management

Content creation

Brand storytelling

Analytics

Influencer management

Content calendars

Community management

Media coordination

Ausbildung

University degree or diploma in Marketing, Public Relations, or related field

Diploma in graphic design software

Tools

Graphic design software

Jobbeschreibung

Situated at the heart of Dubai’s world-renowned Meydan Racecourse, The Meydan Hotel offers an elevated hospitality experience where contemporary luxury meets dynamic energy. Overlookingone ofthe world’s most iconic horse racing destinations, our hoteloffersexceptional culinary experiences, spacious rooms with panoramic views, and seamless service to create unforgettable moments for every guest. Whether welcoming leisure travellers, business delegates, or racing enthusiasts, we are driven by a passion to deliver personalised, heartfelt hospitality and to exceed expectations at every turn.

Job Summary

The Assistant Manager Social Media and PR will be responsible for managing and elevating the company’s digital presence across all social media platforms. This role oversees content strategy, planning, execution, and performance optimization, while ensuring the creation of visually compelling and brand-aligned creative assets .The ideal candidate combines strategic thinking with graphic design expertise, understands social media trends and platform dynamics, and is capable of translating marketing objectives into engaging content that enhances brand positioning and drives engagement. In addition to the social media, the candidate will support PR activities including media coordination, campaign support and brand storytelling.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Plan and manage monthly content calendars across platforms (Instagram, TikTok, LinkedIn)
• Create engaging captions and oversee community management (comments, DMs, engagement).
• Monitor social media performance, prepare monthly reports, and provide insights for optimization.
• Oversee influencer activities that support campaign objectives
• Manage and coordinate digital media
• Stay updated with trends, platform updates, and emerging content formats.
• Develop creative concepts and support in content execution
• Design high-quality visuals for social media platforms
• Ensure all visuals align with brand guidelines, tone of voice and overall brand identity
• Create marketing collaterals including brochures, flyers, menus, presentations , digital banners and promotional materials
• Coordinate with media partners, publications, and external agencies for coverage opportunities.
• Assist in drafting press releases, media invitations, and official brand communications.
• Support in internal reporting and procedures
• Oversee PR coverage across social media
• Identify new opportunities for visibilities

Skills, Experience & Educational Requirements

• University degree or diploma in Marketing, Public Relations, or a related field.
• Diploma or certification in graphic design software.
• Experience in Internet Marketing, eCommerce, or Digital Marketing within the hospitality/travel industry is preferred.
• Minimum of 2 years’ experience in a marketing role at a 5-star hotel.
• Strong understanding of both traditional and digital marketing strategies.
• Experience in content management and web analytics.
• Ability to manage multiple tasks and projects independently.
• Self-confident, energetic, and enthusiastic.
• Initiative and commitment to achieving results.
• Highly organized, proactive, and able to meet deadlines in a fast-paced environment.
• Strong problem-solving and decision-making abilities.