Social Media & PR Manager

Kitopi; Dubai; On-site; AED 240,000 - 360,000; Full time

Benefits offered by this job

Inclusive private health insurance

Wellness spaces for mothers

Education via Kitopi Academy

Free nutritionist access

Job summary

Kitopi is seeking a hands-on Social Media & PR Manager to own the social media and public-facing brand presence for Kitopi’s Healthy Pod brands across the GCC, including Right Bite and Under500, while leading wider social media strategy.

This cross-functional role spans social media, community management, brand guardianship, influencer relations, and public relations, requiring strong copywriting and stakeholder collaboration across markets.

Qualifications

• +3–6 years of experience in social media, PR, or a related field.
• Experience within F&B, retail, hospitality, wellness, or consumer brands is strongly preferred.
• Proven ability to negotiate influencer contracts, scopes, fees, and renewals.
• Strong understanding of social media platforms, content formats, and audience behaviours.
• Excellent written English and strong copywriting skills.
• Arabic proficiency, including familiarity with regional dialects such as Saudi Arabic, is a strong advantage.
• Comfortable managing multiple brands and markets, including the UAE, KSA, and potential expansion markets.
• Data-literate and comfortable turning performance reports into actionable recommendations.
• Highly organised, proactive, and able to manage a high volume of projects in a fast-paced environment.

Responsibilities

• Lead the development and delivery of high-quality social media content across Instagram, TikTok, LinkedIn, and YouTube.
• Plan and execute integrated campaigns, including seasonal promotions, dish launches, and brand collaborations, from concept and copywriting through to creative briefing and rollout.
• Maintain a consistent brand voice and tone across markets, working closely with Brand, Content, and Design stakeholders.
• Adapt content to suit local market nuances, including Saudi-specific geographic and dialect requirements, Dubai market conventions, and platform-specific tones.
• Manage day-to-day community engagement and act as a brand guardian across all social channels.
• Collaborate with the creative team on the production of engaging, platform-native social content.
• Manage a tiered influencer and ambassador programme across the UAE and KSA, including paid brand ambassadors, barter partnerships, and performance-based creator collaborations.
• Lead talent and agency relationship management, contract negotiations, and renewals, balancing scope, cost, and deliverables.
• Track affiliate and coupon-code performance through monthly reporting.
• Identify top-performing creators and campaigns to guide renewal and investment decisions.
• Support the expansion of the programme into new markets and develop new ambassador relationships.
• Manage and negotiate influencer and ambassador budgets, tracking spend against performance and ROI.
• Monitor social sentiment and brand mentions across markets, identifying and escalating emerging issues early.
• Draft press releases, statements, announcements, and other external-facing PR content.
• Support press and media opportunities, brand collaborations, and public-facing announcements related to social media and community channels.
• Help protect and strengthen brand reputation across all public touchpoints.

Skills

Social media management

Content marketing

Copywriting

Influencer relations

Public relations

Community management

Brand guardianship

Contract negotiations

Analytics & reporting

Multi-brand coordination

Tools

Canva

Social media scheduling tools

Analytics platforms

Claude

Job description

Kitopi is a creator of magical food experiences—we discover, create, and curate homegrown brands from the region, for the region.

With a purpose to satisfy the world’s appetite to create joy, Kitopi owns and operates a diverse portfolio of over 200+ brands. These brands are either created, discovered, or curated with their customers in mind.

Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. By July 2021, Kitopi achieved Unicorn status, becoming the fastest company in the MENA region to reach this milestone.

Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS), an in‑house suite of applications that optimises cloud kitchen operations in real‑time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region.

With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, and its Engineering Hub in Krakow, Poland.

Job Summary:

We’re looking for a hands‑on Social Media & PR Manager to own the social media and public-facing brand presence for Kitopi’s Healthy Pod brands across the GCC, including Right Bite and Under500, while also leading Kitopi’s wider social media strategy.

This is a highly cross‑functional role spanning social media, community management, brand guardianship, influencer and ambassador relations, and public relations.

The ideal candidate is equally comfortable writing scroll‑stopping social copy, engaging directly with online communities, managing creator partnerships, and drafting press releases or external statements.

What You’ll Do

Social Media & Content Marketing

• Lead the development and delivery of high-quality social media content across Instagram, TikTok, LinkedIn, and YouTube.
• Plan and execute integrated campaigns, including seasonal promotions, dish launches, and brand collaborations, from concept and copywriting through to creative briefing and rollout.
• Maintain a consistent brand voice and tone across markets, working closely with Brand, Content, and Design stakeholders.
• Adapt content to suit local market nuances, including Saudi-specific geographic and dialect requirements, Dubai market conventions, and platform‑specific tones.
• Manage day‑to‑day community engagement and act as a brand guardian across all social channels.
• Collaborate with the creative team on the production of engaging, platform-native social content.
• Manage a tiered influencer and ambassador programme across the UAE and KSA, including paid brand ambassadors, barter partnerships, and performance‑based creator collaborations.
• Lead talent and agency relationship management, contract negotiations, and renewals, balancing scope, cost, and deliverables.
• Track affiliate and coupon‑code performance through monthly reporting.
• Identify top‑performing creators and campaigns to guide renewal and investment decisions.
• Support the expansion of the programme into new markets and develop new ambassador relationships.
• Manage and negotiate influencer and ambassador budgets, tracking spend against performance and ROI.
• Monitor social sentiment and brand mentions across markets, identifying and escalating emerging issues early.
• Draft press releases, statements, announcements, and other external‑facing PR content.
• Support press and media opportunities, brand collaborations, and public‑facing announcements related to social media and community channels.
• Help protect and strengthen brand reputation across all public touchpoints.

Content Support: SEO & AEO

• Contribute to SEO- and AEO-friendly blog and social content in coordination with the wider Content and Marketing teams.
• Monitor relevant trends and conversations within the nutrition, wellness, and F&B sectors.
• Translate trending topics into timely, credible, and on‑brand content opportunities.

Reporting & Cross‑Functional Coordination

• Prepare regular performance reports covering organic and paid social media, ambassador and affiliate performance, and sentiment trends.
• Translate performance data into clear recommendations for senior stakeholders.
• Coordinate with senior stakeholders on approvals, tone, brand alignment, and design execution.
• Manage multiple concurrent workstreams while maintaining speed, quality, and consistency.
• Support new brand launches with social media rollouts and community‑facing messaging.

What We’re Looking For

• +3–6 years of experience in social media, PR, or a related field.
• Experience within F&B, retail, hospitality, wellness, or consumer brands is strongly preferred.
• Proven ability to negotiate influencer contracts, scopes, fees, and renewals.
• Strong understanding of social media platforms, content formats, and audience behaviours.
• Excellent written English and strong copywriting skills.
• Arabic proficiency, including familiarity with regional dialects such as Saudi Arabic, is a strong advantage.
• Comfortable managing multiple brands and markets, including the UAE, KSA, and potential expansion markets.
• Data‑literate and comfortable turning performance reports into actionable recommendations.
• Highly organised, proactive, and able to manage a high volume of projects in a fast‑paced environment.

Nice to Have

• Experience launching a new brand or sub‑brand from the ground up.
• Strong familiarity with the Gulf region’s creator and influencer landscape.
• Experience using tools such as Canva, Claude, and social media scheduling or analytics platforms.
• Upbeat, outgoing, and genuinely enjoys engaging with communities, creators, and media contacts.
• Comfortable with on‑camera moments and representing the brand publicly.
• Confident and quick‑thinking, particularly when working under pressure.
• Curious, culturally aware, and consistently up to date with social media trends and emerging platforms.

• Extensive learning opportunities with hard and soft skill training to help you improve and challenge yourself.
• Be involved in customized workshops run by the Kitopi Academy.
• Have the chance to work in an international, diverse, and inclusive environment.
• Become part of one of the most caring communities out there.
• Free and unlimited access to a nutritionist.
• No Dress Code! (T&C applies).
• The famous team activities and social events bursting with fun
• Inclusive private health insurance.
• Up to 50% discount on Kitopi brands.
• Annual leave as per the company policy.

Additionally, we offer:

• Wellness spaces designed for mothers inclusive for all.
• Monthly well‑being programs to nurture your mental and physical health.
• Informative and empowering webinars to support your growth.
• Social Thursdays and Fridays across markets to gather and connect with colleagues.

Recruitment Process and Timeline

First, you apply, and our talent attraction team will review your profile. If your profile matches our requirements, you will receive a link to schedule a meeting with a recruiter at your convenience. This meeting is an opportunity for you to share more about yourself and for us to get to know you better.

If you are shortlisted, you will meet with our hiring managers. Depending on the role and its requirements, you may need to attend 2-3 interview rounds. These rounds could include a case study, role‑play, trial assignment, or live coding session, which will be communicated to you in the initial conversation.

Upon successful completion of the interview rounds, your recruiter will contact you to discuss the offer. We aim to complete this process within 2-3 weeks.

So, what does it really mean to work at Kitopi?

We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.

Kitopi is an equal‑opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate rich diverse backgrounds, lifestyles, and cultures and have a 0‑tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for.

Customer‑obsessed and tech‑enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.