Social Media Content Creator

Tiger Recruitment; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Tiger Recruitment in Dubai is seeking a driven Social Media & Brand Executive to own the brand's presence on Instagram, TikTok and Facebook. This role goes beyond posting; you will shape identity, voice and content that resonates with audiences.

You will develop monthly calendars, create reels and captions, coordinate shoots, engage communities, track analytics, and support launches and partnerships, using Canva, CapCut, and AI tools to boost productivity.

Qualifications

• 2-4+ years' experience in social media, content, digital marketing, or branding.
• Strong portfolio demonstrating branding and content work.
• Passionate about branding, storytelling, and visual identity.
• Able to own projects from concept through to execution.

Responsibilities

• Take full ownership of the social media strategy and day-to-day presence across Instagram, TikTok, and Facebook.
• Develop and execute a clear content and brand strategy aligned with vision and commercial objectives.
• Help define the brand's identity, tone of voice, visual direction, messaging, and positioning.
• Create and manage a structured monthly content calendar.
• Develop engaging Reels, TikToks, Stories, graphics, photography, and written content.
• Create content concepts and campaigns rather than simply posting.
• Identify trends, new formats, and creative opportunities to grow the brand.
• Plan and coordinate content shoots with photographers, videographers, designers, and internal teams.
• Manage community engagement, comments, DMs, and audience relationships.
• Track analytics and use insights to continuously improve the strategy.
• Support launches, events, partnerships, and wider marketing initiatives.
• Leverage AI and digital tools to improve content creation, planning, and productivity.

Skills

Social media strategy

Brand development

Content creation

Storytelling

Analytics

Ownership mindset

Tools

Canva

CapCut

Adobe Creative Suite

AI platforms

Social media management tools

Job description

Our client is looking for a driven, creative, and commercially minded Social Media & Brand Executive to take full ownership of the brand's social media presence across Instagram, TikTok, and Facebook.

This is not simply a content scheduling role. We are looking for someone genuinely interested in building a brand, shaping its identity, developing its voice, and creating content that people connect with.

Key Responsibilities

• Take full ownership of the social media strategy and day-to-day presence across Instagram, TikTok, and Facebook.
• Develop and execute a clear content and brand strategy aligned with the company's vision and commercial objectives.
• Help define the brand's identity, tone of voice, visual direction, messaging, and positioning.
• Create and manage a structured monthly content calendar.
• Develop engaging Reels, TikToks, Stories, graphics, photography, and written content.
• Create content concepts and campaigns rather than simply posting.
• Identify trends, new formats, and creative opportunities to grow the brand.
• Plan and coordinate content shoots with photographers, videographers, designers, and internal teams.
• Manage community engagement, comments, DMs, and audience relationships.
• Track analytics and use insights to continuously improve the strategy.
• Support launches, events, partnerships, and wider marketing initiatives.
• Leverage AI and digital tools to improve content creation, planning, and productivity.

Requirements

• 2-4+ years' experience in social media, content, digital marketing, or branding, with a strong portfolio.
• Genuinely passionate about branding, content, and social media, with a strong eye for visual identity and storytelling.
• Driven, proactive, commercially minded, and comfortable taking full ownership from concept through to execution.
• Strong understanding of Instagram, TikTok, and Facebook, including short-form video.
• Confident using tools such as Canva, CapCut, Adobe, AI platforms, and social media management tools.
• Creative, organized, trend-aware, and comfortable working independently in a fast-paced environment.
• Someone who wants to build something meaningful, not simply manage an existing social media account.