Social Media Executive Whats On

Motivate Media Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Motivate Media Group in Dubai is seeking a creative and data-driven Social Media Executive for Whats On. You will manage content creation, community engagement, audience growth and performance reporting across social platforms.

The role requires coordinating with video producers and editors to deliver cross-platform storytelling and editorial-led series. The ideal candidate has a marketing or communications degree with substantial social media experience, including agency work, and a strong

Qualifications

• Degree in Advertising Marketing Communications or equivalent relevant experience.
• 12 years of experience in Social Media Marketing.
• Previous agency experience is a plus.
• Strong understanding of Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn and Snapchat for growth.

Responsibilities

• Create and schedule daily original content across Instagram and TikTok.
• Repurpose high-performing stories to drive link clicks and engagement.
• Launch and manage editorial-led social series and live content.
• Produce engaging content with first looks and trend-led stories.
• Collaborate with video teams on cross-platform storytelling.
• Own community management across platforms and respond to followers.
• Analyse insights to improve reach, views, engagement and clicks.
• Compile weekly performance snapshots and monthly reports.

Skills

Social media strategy

Content planning

Audience growth

Performance reporting

Education

Advertising/Marketing/Communications degree

Bachelor’s in marketing/business or related field

Job description

We are looking for a creative and data-driven Social Media Executive for Whats On to manage content creation community engagement audience growth and performance reporting across our social platforms.

Key Roles & Responsibilities

• Create and schedule daily original content including Reels Stories carousels and posts across Instagram and TikTok (including sponsored reels where applicable).
  
• Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
  
• Launch and manage editorial-led social series such as weekend previews New This Week and viral content formats.
  
• Produce edit and publish engaging social content including first looks exclusives and trend-led stories.
  
• Collaborate with video producers and creatives on cross-platform visual storytelling.
  
• Build social deliverables for sponsored and branded content (paid and organic).
  
• Optimise content using SEO-friendly hooks and compelling visual storytelling.
  
• Maintain content calendars track trends and ensure consistent posting cadence.
  

• Own day-to-day community management across platforms including comments and inboxes.
  
• Ensure timely and professional responses to followers queries and messages.
  
• Set up keywords and queries on social listening tools to monitor brand conversations.
  

• Research current social media benchmarks trends and audience preferences.
  
• Monitor competitor activity and recommend actionable improvements.
  
• Track Google Trends and emerging topics to suggest new content ideas.
  
• Stay updated on new platform features emerging channels and best practices.
  

• Analyse platform insights to improve views reach engagement and link clicks.
  
• Share daily and weekly recommendations with the Editor and wider team.
  
• Compile weekly performance snapshots and detailed monthly reports covering results insights and growth opportunities.
  
• Contribute to quarterly performance reports highlighting successes learnings and next steps.
  

• Visit outlets destinations and events to capture real-time content.
  
• Conceptualise and execute creative ideas for live stories and on-ground content.
  

Requirements

Motivate Media Group is the regions leading multi-platform content producer with a diverse portfolio of media interests comprising magazines digital social video exhibitions & events cinema OOH and books. Interested candidates may apply attaching a copy of their CV sample of work and a one-page cover letter

Qualifications & Experience

• Degree in Advertising Marketing Communications or equivalent relevant experience.
  
• 12 years of experience in Social Media Marketing.
  
• Previous experience in a social media agency is a plus.
  
• Strong understanding of social platforms including Facebook Instagram TikTok YouTube Twitter Pinterest LinkedIn and Snapchat and how each can be leveraged for audience growth.
  

Required Skills:

Requirements: Bachelors degree in marketing business or a related field. Over 3 years of experience in social media sales. Proficiency in using social media platforms for business purposes. Exceptional organizational and time-management skills.