Social Media Marketing Specialist

JAYS GROUP; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury cake and gifting company in Abu Dhabi is seeking a Social Media Marketing Specialist to enhance its online presence. The ideal candidate will develop strategies, create captivating content in both Arabic and English, and manage campaigns across various platforms. A Bachelor's degree in Marketing and 2–3 years of relevant experience are required. A competitive salary of AED 6,000 – 8,000 and full benefits as per UAE labor law are offered.

Benefits

Competitive salary

Dynamic work environment

Full employee benefits

Qualifications

• 2–3 years of proven social media marketing experience, F&B or retail preferred.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Photography/videography editing knowledge is a plus.

Responsibilities

• Develop and implement social media marketing strategies.
• Plan and create high-quality content in Arabic and English.
• Run and optimize paid campaigns on various platforms.
• Respond to messages and comments promptly.
• Track and report performance metrics and suggest improvements.

Skills

Social media strategy development

Content creation

Community engagement

Analytics and reporting

Fluent in Arabic

Creative copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Business Suite

TikTok Ads Manager

Job description

About Us

Jays Group specializes in luxury cakes, floral arrangements, and bespoke gifting. We are looking for a creative and data-driven Social Media Marketing Specialist to grow our online presence and engage our audience across multiple platforms.

Key Responsibilities

• Strategy & Planning: Develop and implement social media marketing strategies to increase followers, engagement, and brand awareness.
• Content Creation: Plan and create high-quality Arabic and English content (posts, stories, reels) in coordination with the design and video team.
• Campaign Management: Run and optimize paid campaigns on Instagram, TikTok, Facebook, and other relevant platforms.
• Community Engagement: Respond to messages, comments, and inquiries promptly while maintaining brand tone.
• Analytics & Reporting: Track and report performance metrics (reach, engagement, conversions) and recommend improvements.
• Trend Spotting: Stay updated with the latest social media trends, viral content ideas, and competitor activities.
• Collaboration: Work closely with marketing executives, videographers, and designers to ensure brand consistency.
• Influencer & PR Coordination: Identify and collaborate with influencers or brand ambassadors for campaigns and events.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2–3 years of proven social media marketing experience (F&B or retail preferred).
• Fluent in Arabic (spoken & written); English proficiency is highly desirable.
• Strong knowledge of social media tools (Meta Business Suite, TikTok Ads Manager, analytics platforms).
• Creative mindset with excellent copywriting and storytelling skills.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Photography/videography editing knowledge is a plus.

What We Offer

• Competitive salary of AED 6,000 – 8,000 per month.
• Dynamic, creative, and growth-oriented work environment.
• Full employee benefits as per UAE labor law.
• Opportunities to experiment with fresh ideas and trends.

How to Apply

Please send your CV and links to previous social media work or campaigns to [e-mail] with the subject line "Application – Social Media Marketing Specialist (Abu Dhabi)".

• Job Type: Full-time