Social Media Manager

MINIMALIST; Dubai; On-site; AED 240,000 - 420,000; Full time

Benefits offered by this job

UAE visa and permits

Health insurance

Annual flight ticket allowances

Growth opportunities

Long-term perspective

Motivated & professional team

Job summary

Minimalist is seeking a senior Social Media Manager to lead our multi-channel social presence from our Dubai HQ. You will develop strategy, create content, manage campaigns, and optimize performance across Instagram, Facebook, Snapchat, and email, with a focus on UAE luxury goods.

Ideal candidates have 5–7 years in UAE-based digital marketing, strong English, and a grasp of Emirati culture; Arabic a plus.

Qualifications

• 5+ years in a managerial digital marketing role in a UAE-based eCommerce or luxury goods company.
• Understanding of Emirati culture and personality.
• Hands-on experience with Instagram, Facebook, Snapchat ads.
• Klaviyo, G-Suite, and social media software proficiency.
• Degree in a relevant field preferred.
• Excellent English communication; Arabic is a significant advantage.

Responsibilities

• Plan and execute a multi-channel content calendar and campaigns.
• Implement and optimize social media strategy and campaigns.
• Translate design concepts into engaging content.
• Manage content assets, hashtags, and asset library.
• Write social media copy and email blasts.
• Plan, send, and optimize email campaigns.
• Conduct competitive and market research to identify trends.

Skills

Social media strategy

Content calendar creation

Email marketing

Team management

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

G-Suite

Hootsuite

Adobe Creative Suite

Job description

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role:

As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities:

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

Requirements:

As an ideal candidate, you will have:

• At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and running ads;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor's degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.