Social Media Manager

NADIA Recruitment & Management Consultants; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

NADIA Recruitment & Management Consultants is sourcing a Social Media Manager for a Dubai-based client in the wellness space. The role is to turn the company into the region’s most entertaining, trusted voice by ideating, filming, editing, and storytelling across social platforms.

You will craft a distinct brand voice, plan content calendars, and maintain high aesthetic standards while collaborating with founders and growth teams to align content with launches, education and community engagement.

Qualifications

• 4+ years managing social for a consumer, wellness, or creator led brand.
• Proven ability to create high-performing short-form video content.
• Expert understanding of IG + TikTok culture, humour, editing, and hooks.
• Strong creative instincts: you get what is funny, what is bold, what will resonate.
• Great copywriting, warm, witty, sharp, credible.
• Confident filming yourself and others, giving direction, and crafting ideas end-to-end.
• Proficient in CapCut, Adobe Suite, Canva, Figma or similar tools.

Responsibilities

• Plan, script, film and edit high impact short form content (IG Reels, TikTok, Shorts).
• Turn complex health concepts into digestible, fun, bold, shareable content.
• Develop a distinct, recognisable company social voice, witty, informed, warm, and culturally in tune.
• Build a weekly/monthly content calendar tied to brand goals, launches and trending health themes.
• Maintain high aesthetic standards and brand consistency across all formats.
• Engage daily across comments, DMs, Q&A & community prompts.
• Build a safe, supportive, educational environment rooted in trust.
• Surface insights, questions and emerging topics shaping the community’s needs.
• Identify, brief and manage influencers, health professionals, UGC creators, and ambassadors.
• Co-create educational content with experts.
• Ensure everything produced aligns with company’s science-backed, compliant messaging.
• Track and analyse performance metrics; refine strategy continuously.
• Identify cultural moments, regional trends and wellness conversations the brand should own.
• Innovate through new formats, series, story arcs and platform opportunities.
• Work closely with the Founder and creative team on storytelling and messaging.
• Partner with growth to align content with paid strategy, retention, launches and funnels.

Skills

Social media management

Short-form video content

IG/TikTok culture

Creative instincts

Copywriting

Filming and direction

CapCut

Adobe Suite

Canva

Figma

Tools

CapCut

Adobe Suite

Canva

Figma

Job description

One of our clients in Dubai is looking for Social Media Manager, who will be responsible for turning company into the most entertaining, trusted, and culturally relevant wellness voice in the region, a destination where education meets, health and wellness and community is everything. This is a highly creative, hands-on role for someone who loves ideating, filming, editing, storytelling, experimenting with trends, and building a brand personality that people fall in love with.

Key Responsibilities

Content Creation & Brand Voice

• Plan, script, film and edit high impact short form content (IG Reels, TikTok, Shorts)
• Turn complex health concepts into digestible, fun, bold, shareable content
• Develop a distinct, recognisable company social voice, witty, informed, warm, and culturally in tune
• Build a weekly/monthly content calendar tied to brand goals, launches and trending health themes
• Maintain high aesthetic standards and brand consistency across all formats

Community Building

• Engage daily across comments, DMs, Q&A & community prompts
• Build a safe, supportive, educational environment rooted in trust
• Surface insights, questions and emerging topics shaping the community’s needs

Creators, Experts & Partnerships

• Identify, brief and manage influencers, health professionals, UGC creators, and ambassadors
• Co-create educational content with experts
• Ensure everything produced aligns with company’s science-backed, compliant messaging

Insights, Trends & Performance

• Track and analyse performance metrics; refine strategy continuously
• Identify cultural moments, regional trends and wellness conversations the brand should own
• Innovate through new formats, series, story arcs and platform opportunities

Cross-Functional Collaboration

• Work closely with the Founder and creative team on storytelling and messaging
• Partner with growth to align content with paid strategy, retention, launches and funnels

  Requirements

  Skills & Experience

  • 4+ years managing social for a consumer, wellness, or creator led brand
  • Proven ability to create high-performing short-form video content
  • Expert understanding of IG + TikTok culture, humour, editing, and hooks
  • Strong creative instincts: you get what is funny, what is bold, what will resonate
  • Great copywriting, warm, witty, sharp, credible
  • Confident filming yourself and others, giving direction, and crafting ideas end-to-end
  • Proficient in CapCut, Adobe Suite, Canva, Figma or similar tools