Social Media Strategist

Doors Studio | Global Branding & Digital Marketing Agency; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Doors Studio in Dubai, a global branding and digital marketing agency, seeks a skilled Social Media Strategist to lead brand social programs.

You will develop strategies, plan monthly content calendars across Instagram, Facebook, LinkedIn, YouTube and X, and guide creative teams to deliver campaigns.

With 3–4 years of experience and strong analytics, you will translate data into actionable improvements for multiple brands including healthcare, real estate, and education.

Qualifications

• 3-4 years of social media strategy and content planning experience
• Hands-on managing Instagram, Facebook, LinkedIn and YouTube
• Solid understanding of social media algorithms, trends and best practices
• Experience with analytics tools: Meta Insights, LinkedIn Analytics, Google Analytics
• Ability to derive actionable insights from data and reports
• Excellent communication and stakeholder management skills
• Agency experience with multiple brands is a plus
• Experience with healthcare, real estate, education or service brands preferred

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals.
• Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and X.
• Define content pillars, tone of voice, and storytelling frameworks for different brands.
• Work closely with creative, design, video, and copy teams to ensure high-quality content execution.
• Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
• Identify trends, platform updates, and content opportunities to improve organic and paid performance.
• Manage brand communication, community engagement, and reputation across social channels.
• Collaborate with performance marketing teams to align organic and paid social strategies.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
• Ensure consistency in brand messaging across all social platforms.

Skills

Social media strategy

Content planning

Analytics & insights

Stakeholder management

Communication

Tools

Meta Insights

LinkedIn Analytics

Google Analytics

Job description

Job Description:

• Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
• Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
• Define content pillars, tone of voice, and storytelling frameworks for different brands.
• Work closely with creative, design, video, and copy teams to ensure high-quality content execution.
• Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
• Identify trends, platform updates, and content opportunities to improve organic and paid performance.
• Manage brand communication, community engagement, and reputation across social channels.
• Collaborate with performance marketing teams to align organic and paid social strategies.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
• Ensure consistency in brand messaging across all social platforms.

Requirements

• 3-4 years of experience in social media strategy and content planning (mandatory).
• Hands-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Solid understanding of social media algorithms, trends, and platform best practices.
• Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third-party tools.
• Ability to derive actionable insights from data and performance reports.
• Excellent communication, presentation, and stakeholder management skills.
• Experience handling multiple brands in an agency environment is a plus.
• Exposure to healthcare, real estate, education, or service-based brands is preferred.