Social Media Manager

Luna PR; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Luna Media Corporation (LMC) seeks a Creative, strategic Social Media Manager to lead social presence for its brands. You will transform FinTech, AI, robotics and tech trends into engaging content and measurable growth, managing multiple platforms with analytics-driven decisions.

The role combines hands-on content creation with strategic planning, reporting, and cross-functional collaboration to strengthen brand visibility and digital communities in a fast-evolving tech landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience managing social media for multiple brands.
• Excellent written and verbal English communication with strong copywriting.
• Experience developing social media strategies and growing online communities.
• Strong understanding of analytics, audience behaviour, and performance measurement.
• Experience using social media management, scheduling, and analytics tools.
• Organizational and time-management skills; ability to handle multiple priorities.

Responsibilities

• Develop and execute social media strategies aligned with business objectives and brand positioning of Luna Media Corporation (LMC) and its brands.
• Manage and oversee social media channels including LinkedIn, X, Instagram, Facebook, and other platforms.
• Plan, create, and coordinate engaging content, including posts, graphics, videos, and multimedia campaigns.
• Develop and maintain content calendars with consistent messaging and timely publishing across platforms.
• Monitor FinTech, AI, robotics, and tech trends to inform conversations and opportunities.
• Identify opportunities for audience engagement, influencer collaborations, and partnerships.
• Track and analyse social media performance and campaign effectiveness and provide monthly reports.
• Collaborate with marketing, creative, and business development teams to support campaigns.

Skills

Social media management

Content strategy

Copywriting

Analytics

Community growth

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Job description

About the Role

Luna Media Corporation (LMC) is looking for a creative, strategic, and results-driven Social Media Manager to lead and manage the social media presence of our brands. We are looking for someone who understands the fast-evolving world of FinTech, Artificial Intelligence (AI), Robotics, and emerging technologies, and knows how to turn industry trends into engaging content, meaningful conversations, and measurable brand growth. The ideal candidate is both creative and analytical, with hands‑on experience managing multiple social media platforms, developing content strategies, growing digital communities, and strengthening brand visibility.

Key Responsibilities

• Develop and execute social media strategies aligned with the business objectives and brand positioning of LMC and its associated brands.
• Manage and oversee social media channels, including LinkedIn, X (Twitter), Instagram, Facebook, and other relevant platforms.
• Plan, create, and coordinate engaging content, including social media posts, graphics, videos, and multimedia campaigns.
• Develop and maintain content calendars, ensuring consistent messaging and timely publishing across all platforms.
• Monitor industry news, market trends, and emerging conversations within FinTech, AI, Robotics, and the broader technology sector.
• Identify opportunities for audience engagement, community growth, influencer collaborations, and strategic partnerships.
• Track and analyse social media performance, including engagement, reach, follower growth, website traffic, and campaign effectiveness.
• Prepare monthly performance reports with actionable insights and recommendations for improvement.
• Collaborate with internal marketing, creative, and business development teams to support campaigns, brand initiatives, and business objectives.
• Stay updated on emerging platforms, social media tools, algorithms, and content trends.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven professional experience in social media management, preferably managing multiple brands or digital platforms.
• Excellent written and verbal English communication skills, with strong copywriting and storytelling abilities.
• Demonstrated experience in developing social media strategies, creating content, and growing online communities.
• Strong understanding of social media algorithms, audience behaviour, analytics, and performance measurement.
• Experience using social media management, scheduling, and analytics tools.
• Creative mindset with the ability to develop fresh ideas and translate complex industry topics into engaging content.
• Strong organisational and time-management skills, with the ability to manage multiple priorities and deadlines.
• Ability to work independently while collaborating effectively with cross-functional teams.

What We're Looking For

We're looking for someone who goes beyond simply managing social media accounts. You should be proactive in identifying opportunities, confident in recommending new ideas, and capable of taking ownership of social media performance. You should have a genuine interest in technology, innovation, and digital transformation, a strong understanding of digital audiences, and the ability to balance creativity with data-driven decision-making.