Social Media Manager

1inch; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading DeFi company in Dubai seeks a Senior SMM Specialist responsible for social media strategies targeting the Web3 audience. This role requires over 3 years of experience in social media marketing and a passion for blockchain trends. You'll create engaging content, foster community engagement, and collaborate with a creative team in a fast-paced setting, including perks like unlimited vacation days and annual retreats.

Benefits

Unlimited vacation days

Travel opportunities

Competitive pay

Work gear compensation

Creative team environment

Qualifications

• 3+ years in Social Media Marketing, with 2+ years in Web3 or crypto.
• Proven record in managing and growing social media for Web3 projects.
• Experience in data-driven social media campaigns.

Responsibilities

• Develop and execute social media strategies for Web3 audiences.
• Create engaging content tailored to the audience.
• Engage with the Web3 community and facilitate discussions.

Skills

Social Media Marketing

Community Management

Influencer Marketing

Analytics Proficiency

Communication Skills

Tools

Google Analytics

Hootsuite

Job description

Overview

As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.

Social Media Strategy & Planning

• Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community building
• Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy
• Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events

Content Creation & Execution

• Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams

Community Engagement & Relationship Building

• Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust
• Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority

Analytics & Cross-Team Collaboration

• Track and analyze key social media metrics, providing insights and recommendations to optimize performance
• Work closely with marketing, product, and community teams to ensure alignment with broader goals

Experience Required

• 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
• Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
• Demonstrated success in running data-driven social media campaigns
• Experience in community management and building online communities
• Familiarity with influencer marketing in the Web3 space

Skills

• Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
• Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
• Ability to create engaging, educational, and platform-appropriate content
• Skilled at measuring performance and optimizing strategy based on insights

Mindset

• Data-driven and results-oriented approach
• High level of autonomy and ownership in a dynamic, fast-paced environment
• Passionate about the Web3 ecosystem and staying on top of trends
• Adaptable and proactive, comfortable navigating change and ambiguity
• Collaborative team player with a strong sense of community engagement

Why you'll love working with us

• Join a young, creative team in a fast-paced and supportive environment
• We’re open to new ideas— if you’ve got a vision, pitch it and make it happen
• Enjoy competitive pay that matches your skills and experience
• Be part of a company that’s shaping the future of DeFi
• Take time when you need it — we offer unlimited vacation days
• Get fully compensated for your work gear— we’ll set you up for success
• Travel with us! We host an annual team retreat at a top international location

Join us in shaping the future of DeFi with 1inch!