Social Media Executive-Arabic Speaking

Careers International; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

Careers International in Dubai seeks a Social Media Executive to manage campaigns across Facebook, Instagram, and TikTok, driving engagement and brand awareness.

You will develop, schedule, and publish engaging content, monitor channels, and respond to comments while aligning with brand guidelines and audience needs.

The role includes influencer outreach, collaboration with external agencies, performance analytics, and reporting to optimise paid and organic socials.

Qualifications

• Arabic speaking preferred; minimum 2 years in a UAE social media advertising agency.
• Experience handling campaigns across Facebook, Instagram and TikTok.
• Ability to collaborate with external agencies and internal teams.

Responsibilities

• Oversee and manage social media accounts to drive engagement and brand awareness.
• Develop, schedule, and publish content across platforms with brand consistency.
• Monitor channels, respond to comments, and manage community interactions.
• Collaborate with agencies to execute content strategies and boost campaigns.
• Identify and engage influencers; coordinate campaigns and content collaboration.
• Track performance using analytics and prepare regular reports.

Skills

Social media management

Content creation

Influencer outreach

Analytics

Community management

Tools

Facebook Ads Manager

Instagram

TikTok

Job description

Social Media executive will be largely handling Social Media & Influencer Management duties.

Prefer an Arabic Speaking candidate for this role who has an experience of minimum 2 years of working in Social Media Advertising Agency (UAE)

Key Responsibilities:

Social Media Management:

• Oversee and manage social media accounts (Facebook, Instagram, TikTok) to drive engagement and brand awareness.
• Develop, schedule, and publish engaging content across all platforms, ensuring consistency with brand messaging.
• Monitor social media channels for comments, messages, and mentions, responding in a timely and engaging manner.
• Create, edit, and publish engaging content (posts, stories, reels, videos) for platforms like Instagram, Facebook, TikTok.

Collaboration with Agencies:

• Work closely with external agencies to develop and execute content strategies that align with marketing objectives.
• Facilitate communication between internal teams and agencies to ensure timely delivery of content and adherence to brand guidelines.
• Collaborate with agencies for boosting posts and campaigns, optimizing paid social strategies to maximize reach and engagement.

Influencer Outreach and Collaboration:

• Identify and reach out to potential influencers that align with the brand’s values and target audience.
• Manage relationships with influencers, coordinating campaigns and content collaboration to ensure alignment with marketing initiatives.
• Track and analyze influencer performance metrics to assess the effectiveness of campaigns and partnerships.

Analytics and Reporting:

• Utilize social media analytics tools to track performance, engagement metrics, and campaign effectiveness.
• Prepare regular reports on social media performance and insights to inform strategy adjustments and improvements.
• Stay updated on industry trends and competitor activity to refine social media strategies.

Community Management:

• Monitor social media channels and align with agency, respond to comments, questions, and direct messages in a timely manner.
• Foster relationships with the audience by engaging with followers and influencers.
• Handle social media crisis situations, flagging issues, and coordinating responses with relevant teams.

Analytics & Reporting:

• Track and analyze the performance of social media posts and campaigns using analytics tools.
• Provide regular reports on KPIs such as engagement rate, follower growth, reach, impressions, and ROI.
• Offer insights and recommendations for improvement based on performance data.

Platform Management:

• Maintain a content calendar and ensure timely scheduling and publishing of posts.
• Stay updated on algorithm changes, new features, and best practices across social media platforms.
• Identify new trends, hashtags, and opportunities for brand growth.

Collaboration:

• Collaborate with the marketing, content, design, and PR teams to ensure a cohesive strategy.
• Work closely with influencers, photographers, and videographers to develop high-quality content.