Social Media Executive

Hero Experiences Group; Dubai; On-site; AED 67,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

UAE visa

Annual leave ticket (after one year)

discounted gym membership

Upskilling programmes

Complimentary access to experiences

Job summary

Hero Experiences Group is seeking an Arabic-speaking Social Media Executive to manage the social channels of all brands across the UAE and Saudi Arabia. You will plan, write, create and publish content for desert safari, balloon and adventure brands, and set up new accounts as the portfolio grows.

The role requires natural writing in Arabic and English, crafting scroll-stopping content on a phone, and a desire to grow with a fast-moving marketing team.

Qualifications

• At least 2 years managing social media for brands in UAE or Saudi Arabia.
• Excellent written and spoken Arabic and fluent English.
• Proficient in creating content on a phone: reels, stories and photos.
• Confident with scheduling tools and basic analytics.
• Bachelor's degree preferred.
• Valid UAE driving licence and willingness to travel to sites.

Responsibilities

• Build and run the monthly content calendar for every brand account on Instagram, TikTok, Facebook and Snapchat.
• Write captions in Arabic and English in each brand's tone of voice.
• Create reels, stories and photos on your phone at our sites.
• Monitor comments, mentions and tags across all accounts and respond in both languages.
• Set up and launch new brand accounts and keep bios up to date.
• Report monthly on reach, engagement and followers; track trends and share ideas.

Skills

Bilingual: Arabic & English

Social media management

Mobile content creation

Arabic copywriting

Attention to detail

Education

Bachelor's degree in Marketing/Communications/Media

Tools

CapCut

Canva

Meta Business Suite

TikTok

Job description

Hero Experiences Group is looking for an Arabic-speaking Social Media Executive to manage the social channels of all our brands across the UAE and Saudi Arabia.

You will plan, write, create and publish content for our desert safari, balloon and adventure brands, and set up new accounts as our portfolio grows.

This role is for someone who writes naturally in Arabic and English, creates scroll-stopping content on a phone, and wants to grow with a fast-moving marketing team.

ABOUT HERO EXPERIENCES GROUP

Hero Experiences Group is the pioneer behind some of the most extraordinary travel experiences in the UAE and Saudi Arabia. From luxury desert safaris to hot air balloon flights over the ancient landscapes of AlUla to outdoor adventures designed to challenge and inspire - every experience we craft is rooted in a single belief: that every person has a story worth telling. Your Life. Your Story. Be a Hero.

Our portfolio includes Platinum Heritage Dubai, Platinum Heritage Saudi, Hero Balloon Flights Dubai, Hero Balloon Flights AlUla and Absolute Adventure. The Group is growing, with new experiences and launches ahead.

That means a growing portfolio across air and land, serving domestic and international guests - and a marketing team with a lot to build.

WHAT YOU WILL DO

Social Calendar & Publishing

Build and run the monthly content calendar for every brand account on Instagram, TikTok, Facebook and Snapchat, in line with campaigns, season openings and key dates. Get approvals, then schedule and publish on time, every time.

Arabic & English Copy

Write captions and social copy in Arabic and English, in each brand's tone of voice, using a natural Gulf and Saudi tone, not only formal Arabic. Check Arabic copy on social designs and ads before they go live.

Create reels, stories and photos on your phone at our sites, from the Dubai desert to our adventure sites across the UAE. Edit quickly in CapCut, Canva or similar, use trends and audio well, and turn content from larger shoots and the content bank into posts that perform.

Community & Monitoring

Monitor comments, mentions and tags across all accounts. Reply in Arabic and English using approved answers, pass booking enquiries to the Reservations team, repost guest content, and flag any issues early.

Account Launches & Upkeep

Set up and launch new brand accounts, and keep every account's bio, highlights and links up to date with current campaigns and offers.

Reporting & Trends

Report monthly on each account: reach, engagement, followers, and top and weakest posts, with ideas to improve. Keep up with social trends, formats and tools, and bring new ideas to the team. Work with the Group Marketing Coordinator on influencer content, and with our paid digital agency and designers on social creatives.

WHAT WE ARE LOOKING FOR

• At least 2 years managing social media for brands, ideally in tourism, hospitality, attractions or lifestyle in the UAE or Saudi Arabia
• Excellent written and spoken Arabic and fluent English, with a natural feel for Gulf and Saudi audiences
• Proficient in creating content on a phone: reels, stories and photos, edited in CapCut, Canva or similar
• Confident with Meta Business Suite, TikTok, Snapchat and scheduling tools, and able to read basic analytics
• Organised enough to run several accounts and calendars at once, with strong attention to detail
• Bachelor's degree in Marketing, Communications, Media or a related field preferred
• Valid UAE driving licence, and happy to travel to our sites, including occasional early mornings, evenings and weekends for launches and events

THE PERSON

Creative, quick and reliable. The ideal candidate should have a natural ability to identify emerging social media trends and turn a ten-minute site visit into a week's worth of engaging content. They should be able to write fluently in both Arabic and English, with excellent grammar and attention to detail in both languages. They should take pride in delivering content on time, while maintaining brand consistency. The ideal candidate should also be comfortable working across various locations, from the desert at sunrise to adventure sites at sunset.

WHY HERO EXPERIENCES GROUP

A front-row seat in one of the region's most exciting experiential tourism stories: a growing portfolio across two countries, with real ownership and room to grow.

WHAT WE OFFER

• Contract type: Full-time, fixed-term contract (in line with UAE Labour Law)
• Start date: As soon as possible
• Benefits: Medical insurance, employment visa, annual leave ticket (after one year), discounted gym membership and upskilling programmes, plus complimentary access to the Group's experiences, in line with Company policy