Social Media Executive

GMG; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

GMG is seeking a Social Media Executive in Dubai to drive complex campaigns across multiple brands. You will oversee end‑to‑end execution, manage calendars, and coordinate with Marketing, Creative, Brand teams and external agencies to deliver high‑impact content.

You will tailor content with strong copywriting, monitor KPIs, and provide insights for continuous improvement, while staying aligned with business priorities and platform updates.

Qualifications

• Advanced knowledge of major social platforms (IG, TikTok, Facebook, X, LinkedIn, YouTube, Snapchat).
• Advanced content creation and copywriting; tailored content across brands/audiences.
• Proficiency in scheduling/publishing via native and third‑party tools (Meta Business Suite, Hootsuite, Sprout Social, Later).
• Strong analytics for performance reporting and actionable insights.
• Experience managing social channels with a demonstrable portfolio (6+ years).

Responsibilities

• Execute large‑scale, multi‑brand social campaigns.
• Manage campaign calendars and prioritize tasks.
• Coordinate delivery across Marketing, Creative, Brand and external agencies.
• Lead influencer collaborations and content delivery.
• Monitor KPIs and provide post‑campaign analysis.
• Identify operational improvements to enhance delivery and efficiency.
• Ensure milestones and deadlines are met.
• Review content for quality and brand compliance before publication.
• Support paid social execution with asset coordination and monitoring.
• Keep stakeholders updated with campaign reports.

Skills

Platform expertise

Content creation

Copywriting

Analytics

Campaign management

Stakeholder coordination

Influencer collaborations

Brand consistency

Education

Bachelor's degree in Marketing, Communications, Media

Tools

Meta Business Suite

Hootsuite

Sprout Social

Later

CapCut

Canva

Adobe Express

Job description

The Social Media Executive is responsible for delivering complex social media campaigns across multiple brands while ensuring operational excellence, consistency and strong campaign performance. The role oversees end-to-end execution of social initiatives, manages campaign timelines, coordinates multiple stakeholders and external partners, and provides detailed performance insights to support continuous improvement. The Executive serves as an experienced individual contributor who ensures campaigns are executed efficiently and in line with business priorities.

Responsibilities

• Execute large-scale and multi-brand social media campaigns.
• Manage multiple campaign calendars and competing priorities simultaneously.
• Coordinate campaign delivery across Marketing, Creative, Brand and external agencies.
• Lead execution of influencer collaborations and content delivery.
• Monitor campaign KPIs and provide detailed performance insights and post-campaign analysis.
• Identify operational improvements to enhance campaign delivery and efficiency.
• Ensure campaign milestones and deadlines are consistently achieved.
• Review social media content for quality, accuracy and brand compliance before publication.
• Support paid social execution through asset coordination and campaign monitoring.
• Keep stakeholders informed through regular campaign updates and reporting.
• Stay current with platform updates and recommend practical improvements to campaign execution.

Requirements

• Advanced knowledge of major social media platforms and evolving platform best practices across Instagram, TikTok, Facebook, X, LinkedIn, YouTube and Snapchat.
• Advanced content creation and copywriting skills, with the ability to tailor content across multiple brands, audiences and campaign objectives.
• Advanced proficiency in scheduling, publishing and managing content using native and third-party social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout Social, Later).
• Strong capability in social listening, analytics and performance reporting, with the ability to identify trends and translate insights into actionable recommendations.
• Advanced proficiency in graphic design and short-form video editing tools (e.g. Canva, CapCut and Adobe Express), including effective use of AI-powered content creation tools.
• Strong understanding of paid social execution, including boosting, audience targeting, campaign monitoring and performance optimisation.
• Advanced community management skills, including managing high-volume engagement, issue resolution and maintaining brand reputation across channels.
• Strong analytical skills with the ability to interpret data, identify optimisation opportunities and deliver meaningful performance insights to stakeholders.
• 6 years of experience managing social media channels in a brand, agency or in-house environment, with a demonstrable portfolio of content and campaigns.

Education

Bachelor's degree in Marketing, Communications, Media or a related field, or equivalent practical experience.