Executive - Social Media Marketing

R&B Fashion; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

R&B Fashion in Dubai seeks a results-driven Social Media Manager to oversee all channels, craft engaging content, and drive audience growth. You will coordinate with marketing teams to ensure brand consistency and maximize engagement across platforms.

The role requires trend analysis, content strategy, and ongoing performance reporting to optimize reach and customer experience for the brand in a dynamic market like Dubai.

Responsibilities

• Manages all social media channels to engage audience and increase online satisfaction.
• Researches trends to improve social media presence and campaign efficacy.
• Collaborates with departments to promote the brand via social media channels.
• Creates timely and engaging content optimized for each platform.
• Monitors sites for customer service opportunities and responds on behalf of the brand.
• Analyzes and reports social media performance monthly.

Job description

Job Description:

POSITION OBJECTIVE

• Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works in alignment with various departments to promote overall brand through social media channels.
• Create timely and engaging content optimized for platform used and intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Key Responsibilities

• Oversees Group’s brands social media accounts management and online reputation management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyzes social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.

Competition Analysis

• Monitors and develops reports on competitor activity within social media spaces.

Requirements: