Job Summary:
The Social Media Executive is responsiblefor daily content scheduling, audience interaction, and platform managementacross all social media channels. This role plays a key part in maintaining anactive online presence, fostering engagement, and ensuring timely delivery ofcontent in alignment with ongoing campaigns and brand messaging.
Job Responsibilities
. Content Scheduling & Publishing
- Post daily content across all socialmedia platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) according tothe content calendar.
- Coordinate with designers andvideographers to ensure timely delivery of required visual assets.
- Write engaging and brand-appropriatecaptions and hashtags in English and Arabic.
2. Community Management
- Monitor and respond to comments,direct messages, and mentions in a professional and timely manner.
- Escalate sensitive inquiries orcustomer service concerns to the sales department.
- Engage with followers and relevantcommunities to build a positive brand presence.
3. Platform Monitoring & Insights
- Track key performance metrics(likes, shares, reach, comments, engagement rates) across platforms.
- Provide regular performance reportsto the Social Media Manager with observations and suggestions.
- Stay up to date with trends,hashtags, and platform updates.
4. Campaign Support
- Assist in the execution of paid and organicsocial media campaigns.
- Support influencer collaborationsand user-generated content promotions.
Participate in brainstorming sessions forcontent ideas, seasonal campaigns, and new formats.
Education
Bachelor’s degree in marketing, Media,Communications, or a related field.
Requirements
Experience:
- 1–2 years of experience managingsocial media platforms, preferably in a brand or agency setting
- Strong writing and communicationskills with attention to tone and detail
- Familiar with Instagram, Facebook,TikTok, LinkedIn, and platform management tools (e.g., Hootsuite, Buffer,or Meta Business Suite)
- Basic understanding of social mediaanalytics
- Creative mindset, team player, andhighly organized
- Basic design or video editing skills(Canva, CapCut, etc.) is a plus.
- Consistency and timeliness ofcontent posting
- Engagement rate and follower growth
- Response time and quality ofcommunity management
- Contribution to campaign success andplatform innovation
- Accuracy and reliability inperformance reporting.
- Excellent communication and relationship-building abilities.
- Strong multitasking, time management, and problem-solving skills.
- Detail-oriented
- Team player with adaptability and stress management.
- Integrity and confidentiality in handling sensitive information.
Proactive approach to processimprovement and staying current with Marketing practices.