Social Media & Content Manager

HTrust Consulting; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

HTrust Consulting client in Dubai seeks a highly creative Social Media & Content Manager to own and grow its social presence across three brand accounts. You will develop and manage monthly calendars, plan reels, stories, UGC, and interactive formats, while maintaining a distinctive brand voice and visual identity.

You will personally shoot and edit short-form content, write hooks and captions, translate UAE youth trends into locally relevant content, and collaborate with creators, customers,

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field preferred.
• Approximately 3–6 years of relevant social media, content, or digital marketing experience.
• Strong understanding of Instagram, TikTok, and short-form video content.
• Demonstrated ability to personally create content rather than only managing agencies or designers.
• Strong written English and caption-writing ability.
• Good smartphone photography and videography skills.
• Video editing skills using CapCut, Adobe, or equivalent tools.
• Excellent understanding of social trends and youth culture.
• Comfortable working in a fast-moving and entrepreneurial environment.

Responsibilities

• Own and manage three brand accounts, each with its own audience and identity.
• Develop and manage monthly social media and content calendars.
• Plan a balanced mix of Reels, Stories, static content, UGC, creator content, and interactive formats.
• Manage day-to-day posting and publishing.
• Maintain a consistent brand voice and visual identity.
• Identify opportunities to increase reach, engagement, followers, and brand awareness.
• Monitor social performance and continuously improve content based on results.
• Collaborate with customers, team members, creators, and UGC contributors.

Skills

Social media strategy

Content creation

Short-form video

Community engagement

Influencer collaboration

UGC coordination

Analytics & reporting

Smartphone videography

Education

Bachelor's in Marketing/Communications

Tools

CapCut

Adobe Premiere Pro

Job description

Our client, a growing consumer-focused business in Dubai, is actively seeking a highly creative, culturally aware Social Media & Content Manager to own and grow its social media presence across multiple brand accounts.

Location: Dubai, UAE

Package: -4-5K

Duties and Responsibilities

Social Media Management

• Own and manage three social media accounts, each with its own audience, brand identity, and content requirements.
• Develop and manage monthly social media and content calendars.
• Plan a balanced mix of Reels, Stories, static content, UGC, creator content, and interactive formats.
• Manage day-to-day posting and publishing.
• Maintain a consistent brand voice, visual identity, and social personality.
• Identify opportunities to increase reach, engagement, followers, and brand awareness.
• Monitor social performance and continuously improve content based on results.

Content Creation

• Develop original, social-first content concepts.
• Personally shoot and create short-form content using smartphones and appropriate content equipment.
• Create and edit Reels, TikToks, Stories, and other short-form videos.
• Write strong hooks, captions, and calls to action.
• Create entertaining and culturally relevant product content rather than purely promotional content.
• Identify trending sounds, formats, conversations, and cultural moments that can be used authentically.
• Develop repeatable content formats and series.
• Collaborate with customers, team members, creators, and UGC contributors to produce engaging content.

Youth Culture & Brand Development

• Help develop a distinctive youth-focused social identity.
• Stay connected with UAE and global youth culture and social trends.
• Understand the interests, behaviours, and preferences of tweens, teens, and young adults.
• Create content relevant to a diverse and multicultural UAE audience.
• Translate global trends into locally relevant content.
• Continuously bring fresh and innovative content ideas to the brand.

Community Management

• Actively manage comments, messages, and conversations across social channels.
• Build relationships with followers and encourage community participation.
• Develop polls, questions, challenges, UGC, and community-led content opportunities.
• Turn customer conversations and audience feedback into content ideas.
• Support WhatsApp community and other community initiatives.
• Identify highly engaged followers and potential brand advocates.

Influencers, Creators & UGC

• Identify relevant creators and micro-influencers.
• Develop creator briefs and content concepts.
• Coordinate product seeding and creator collaborations.
• Source and encourage high-quality UGC.
• Build long-term relationships with creators.
• Ensure creator content remains aligned with the brand identity.

Events & Retail Content

• Identify content opportunities at activations, launches, pop-ups, and retail events.
• Capture social-first content during events and activations.
• Convert offline activities into engaging digital storytelling.
• Work with retail teams and promoters to identify customer reactions, trending products, and content opportunities.

Performance & Reporting

• Track reach, engagement, follower growth, saves, shares, watch time, and other relevant social metrics.
• Identify content formats and products that are resonating with the audience.
• Understand the difference between content designed for awareness, engagement, community, and conversion.
• Prepare concise monthly social media performance reports.
• Provide recommendations on what content should be increased, reduced, or changed.

Knowledge & Experience

• Bachelor's degree in Marketing, Communications, Media, or a related field preferred.
• Approximately 3–6 years of relevant social media, content, or digital marketing experience.
• Strong understanding of Instagram, TikTok, and short-form video content.
• Demonstrated ability to personally create content rather than only managing agencies or designers.
• Strong smartphone photography and videography skills.
• Video editing skills using CapCut, Adobe, or equivalent tools.
• Excellent understanding of social trends and youth culture.
• Strong written English and caption-writing ability.
• Good visual judgment and attention to detail.
• Comfortable working in a fast-moving and entrepreneurial environment.
• Ability to move quickly from idea to execution without requiring a large production team.
• Commercially aware and interested in understanding content performance.
• Familiarity with AI tools for ideation, research, and content workflows is an advantage.

Compensation with standard benefits