Social Media Content Editor – Robot24.com

Robot24.com; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Robot24.com is seeking an experienced Social Media Content Editor to join on-site in Dubai. You will craft stories, hooks and scripts for our social channels, directing field teams and shaping content across reels, carousels and posts.

The role emphasizes rapid idea generation, viral storytelling, and the ability to translate technical robotics topics into human, entertaining narratives that resonate with a global audience; on-site collaboration with editorial, production and post-production

Qualifications

• Minimum 4–5 years of professional experience creating content for social media.
• Demonstrable experience with short-form video.
• Strong understanding of Instagram Reels, TikTok and YouTube Shorts.
• Proven ability to write compelling hooks and scripts.
• Excellent written and spoken English.
• Strong understanding of viral storytelling and audience psychology.

Responsibilities

• Develop storytelling concepts and scripts for social media output.
• Write briefs and questions for field teams and plan on-location shoots.
• Create copy for carousels, posts and supporting content.
• Turn robotics stories into engaging social content.
• Research locations and subjects to craft hooks and angles.
• Collaborate with editorial, production and post-production teams.

Skills

Social media strategy

Short-form video production

Script writing

English language proficiency

Storytelling

Idea generation

Job description

Robot24.com is the global leading news platform for robotics news. We create original content directly at the source through our field teams around the world.

We are looking for an experienced Social Media Content Editor to join our team on-site in Dubai.

This role has one central objective:

Turn robotics stories into social content people actually want to watch, read, share and talk about.

The Role

You will be responsible for developing the storytelling, concepts and written content behind our social media output.

Our field teams around the world travel to factories, companies, exhibitions, events and locations where robots are being used in real life.

Before they film, they need a story.

That’s where you come in.

You will research the location, company or robot being filmed and develop the creative angle, hook, script, questions and content structure that our field team will execute on location.

You will also write and develop content for our other social formats, including carousels, social posts and supporting copy.

Your responsibilities include:

• Developing social-first story concepts
• Writing scripts and filming briefs for our international field teams
• Developing interview questions and creative on-location interactions
• Finding unexpected, controversial, entertaining or highly relatable angles within robotics stories
• Turning news and industry developments into engaging social content
• Writing carousel concepts and copy
• Developing headlines, captions and supporting social copy
• Understanding how one story can be turned into multiple social formats
• Following social trends and identifying formats that can be adapted to robotics
• Working closely with editorial, field teams and post-production

You Need to Understand Virality

This is not a traditional copywriting position.

We are looking for someone who has spent years understanding what makes people stop scrolling.

You need to understand curiosity, tension, surprise, humor, emotion and strong visual storytelling — and how these elements translate into social media.

A technically correct script that nobody wants to watch is not a successful script.

You should instinctively ask:

What’s the hook? Why would someone care? What would make someone send this to a friend? What is the moment people will remember?

What We Are Looking For

• Minimum 4–5 years of professional experience creating content for social media
• Demonstrable experience with short-form video
• Strong understanding of Instagram Reels, TikTok and YouTube Shorts
• Proven ability to write compelling hooks and scripts
• Excellent written and spoken English
• Strong understanding of viral storytelling and audience psychology
• Ability to recognize what a broad audience finds interesting
• Ability to turn complex subjects into simple, entertaining stories
• Strong creative instincts and curiosity
• Ability to generate ideas quickly
• Understanding how content needs to be structured for retention
• Ability to balance entertainment with factual accuracy
• Experience working with video production or post-production teams is highly advantageous

The Person We’re Looking For

We are not looking for someone whose experience consists primarily of writing corporate social posts.

We want someone who has actually worked with social content at scale and understands why some videos get 20,000 views while others get 20 million.

You should have a strong instinct for what the mass audience wants to see while still maintaining the credibility of a global news platform.

You should be comfortable taking something that initially sounds technical or niche and finding the human, surprising or entertaining angle that makes it relevant to millions of people.

Location

This is an on-site position in Dubai, UAE.

You will work directly with our editorial, production and post-production teams from our Dubai office.

For this position, your portfolio and proven social-media experience matter significantly more than your job title.