Digital and Social Media Director

Umami Comms DMCC; Dubai; On-site; AED 450,000 - 650,000; Full time

Job summary

Umami Comms DMCC in Dubai is seeking a Digital & Social Media Director to lead and execute social media strategy, paid advertising, and client servicing across multiple brands.

The role requires 8+ years in marketing with a strong focus on social and digital ads, fluent Arabic and English, and proven leadership to manage a growing team. You will direct content production and analytics, ensuring cultural relevance for regional clients.

Qualifications

• 8+ years of experience in marketing with a strong focus on social media and digital advertising.
• Fluent in Arabic (spoken and written) and English.
• Proven experience leading a social media team, not just executing but managing people.
• Hands-on experience overseeing social media content production (shoots, editing, creative process).
• Strong client servicing / account management background.
• Solid working knowledge of paid social platforms (Meta Ads Manager, TikTok Ads, Google Ads, Snapchat).
• Strong analytical skills (comfortable with performance data and reporting tools).
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Responsibilities

• Own the social media and digital advertising strategy across all managed accounts/brands.
• Lead, mentor, and grow a team of social media managers, content producers, and paid media specialists.
• Set KPIs, review team output, and ensure quality and consistency across all platforms.
• Oversee planning, execution, and optimization of paid campaigns across Meta, TikTok, Google, Snapchat, and other relevant platforms.
• Manage budgets, forecast performance, and report on ROI/ROAS to clients and leadership.
• Stay current on platform updates, ad formats, and regional digital trends.
• Oversee end-to-end social content production: shoots, editing, creative direction, and publishing calendars.
• Ensure content is culturally relevant for Arabic- and English-speaking audiences.
• Collaborate with designers, videographers, and copywriters to maintain brand consistency.
• Act as a senior point of contact for clients (presenting strategy, performance reports, and creative recommendations).
• Manage client expectations, timelines, and budgets.
• Identify upsell/growth opportunities within existing accounts.
• Build and present regular performance reports (organic + paid).
• Deliver actionable insights from performance data.
• Use data to guide content and ad strategy adjustments.

Skills

Social media leadership

Paid media

Content production

Team management

Arabic fluency

English fluency

Client servicing

Analytics

Strategic planning

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Snapchat Ads

Job description

About the Role: Digital & Social Media Director

• A senior, hands-on leadership role. Sets direction, runs a team, manages paid media performance, and sits confidently in front of clients.
• Leading our social media strategy, paid advertising, content production, and client servicing functions.
• Ideal candidate has done this inside an agency environment and understands both the creative and commercial sides of social.
• Fluency in Arabic is essential. The role requires close collaboration with regional clients, stakeholders, and content markets.

Key Responsibilities:

• Own the social media and digital advertising strategy across all managed accounts/brands.
• Lead, mentor, and grow a team of social media managers, content producers, and paid media specialists.
• Set KPIs, review team output, and ensure quality and consistency across all platforms.

Paid Media / Digital Ads

• Oversee planning, execution, and optimization of paid campaigns across Meta, TikTok, Google, Snapchat, and other relevant platforms.
• Manage budgets, forecast performance, and report on ROI/ROAS to clients and leadership.
• Stay current on platform updates, ad formats, and regional digital trends.

Content Production

• Oversee with production manage and social media executivesend-to-end social content production: shoots, editing, creative direction, and publishing calendars.
• Ensure content is culturally relevant and effective for both Arabic- and English-speaking audiences.
• Collaborate with designers, videographers, and copywriters to maintain brand consistency.
• Act as a senior point of contact for clients (presenting strategy, performance reports, and creative recommendations).
• Manage client expectations, timelines, and budgets.
• Identify upsell/growth opportunities within existing accounts.

Reporting & Analytics

• Build and present regular performance reports (organic + paid).
• Deliver actionable insights from performance data.
• Use data to guide content and ad strategy adjustments.

Requirements:

• 8+ years of experience in marketing, with a strong focus on social media and digital advertising.
• Fluent in Arabic (spoken and written) and English.
• Proven experience leading a social media team, not just executing but managing people.
• Hands-on experience overseeing social media content production (shoots, editing, creative process).
• Strong client servicing / account management background.
• Solid working knowledge of paid social platforms (Meta Ads Manager, TikTok Ads, Google Ads, Snapchat).
• Strong analytical skills (comfortable with performance data and reporting tools).
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)