Social & Content Manager

Nothing; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A leading tech brand is seeking a Social Media Manager for the GCC. The role involves managing the company's online presence, localizing content for Arabic-speaking audiences, and creating engaging social media strategies. Ideal candidates will have 5–7 years of experience and a deep understanding of GCC digital culture. Strong proficiency in Arabic and English is required.

Benefits

Fast-paced and creative environment

Opportunity to shape brand voice

Commitment to diversity and inclusion

Qualifications

• 5–7 years of social media experience, ideally with digital-first B2C brands.
• Deep understanding of GCC digital culture.
• Proven track record of driving engagement and cultural conversation.

Responsibilities

• Own and execute Nothing’s GCC social media strategy.
• Adapt and localize global narratives into Arabic content.
• Track and report performance, optimizing content based on analytics.

Skills

Social media strategy

Content creation

Trendspotting

Fluency in Arabic and English

Data-driven mindset

Job description

Nothing exists to make tech feel exciting again.

We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.

We're not here to follow the rules. We're here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

About the Role

At Nothing, we don’t just post content—we create culture. We’re looking for a Social Media Manager for the GCC to take our regional presence to the next level. You’ll own how Nothing shows up online in the Middle East—localizing global narratives, hacking cultural trends, and building digital moments that the region can’t stop talking about.

This role is for someone who lives and breathes social: plugged into Arabic internet culture, fluent across platforms, and always a step ahead of trends. You’ll balance fast-reacting, viral content with elevated, brand-aligned storytelling, ensuring Nothing feels both disruptive and premium in the region.

Key Responsibilities

• Own and execute Nothing’s GCC social media strategy across Instagram, TikTok, YouTube, X, Snapchat, and emerging platforms.
• Adapt and localize global narratives into content that resonates with Arabic-speaking audiences.
• Plan and manage an always-on content calendar, blending proactive brand storytelling with reactive cultural moments.

• Trendspotting & Content Creation
• Spot, shape, and ride trends before they peak—across Arabic and English digital spaces.
• Create and commission native, thumb-stopping content that feels alive in-feed while staying true to Nothing’s bold design language.
• Partner with creators, influencers, and communities across the GCC to co-create culturally relevant moments.

• Collaboration & Cross-Functional Work
• Work closely with global social, creative, and campaign teams to ensure consistency while injecting regional nuance.
• Collaborate with PR, community, and influencer teams to connect social into the broader regional brand ecosystem.
• Serve as the GCC’s social pulse-check—bringing back insights and learnings to global teams.

• Analytics & Optimization
• Track and report performance obsessively—define KPIs, monitor analytics, and optimize content based on real-time signals.
• Experiment constantly with formats, captions, hooks, and timing—scaling what works, killing what doesn’t.
• Use insights to refine strategy and feed back into campaign planning.

Requirements

• 5–7 years of social media experience, ideally with fast-moving digital-first B2C brands in tech, fashion, lifestyle, or youth culture.
• Fluency in Arabic and English (written & spoken) is a must.
• Deep understanding of GCC digital culture: memes, influencers, subcultures, regional humor, and platform behaviors.
• Proven track record of creating content that drives engagement, virality, and cultural conversation.

• Sharp visual sensibility—you know how to make design-forward content pop on feed.
• Highly data-driven and experiment-minded, with comfort in analytics tools and performance dashboards.
• Fast executor—able to go from idea to post in hours, not days.
• Strategic yet creative—you understand that cultural impact must tie back to business impact.
• Strong collaborator, able to work seamlessly with global HQ and local partners.

What we offer

A chance to shape the voice of one of the most exciting tech brands

Fast-paced and creative environment with global reach

A culture that values curiosity, creativity, and doing things differently

A commitment to building a diverse, inclusive, and welcoming workplace for all

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