Social Content Creator Manager

Etihad; Abu Dhabi; On-site; AED 391,000 - 580,000; Full time

Job summary

Etihad Airways in Abu Dhabi is seeking a senior social content lead to drive creation and execution across priority platforms. You will translate approved strategy, brand direction, and campaign requirements into high quality, platform-native content while leading the in-house social content team.

You will oversee filming, editing, and delivery of social first assets, ensure content is timely and on-brand, mentor creators, and collaborate with campaigns, partnerships, and strategy teams to meet

Qualifications

• Bachelor’s degree in Marketing, Communications, Media or related field is required.
• 5+ years of experience in social content creation or digital content roles.
• Proven experience creating social first, platform native content.
• Experience managing or mentoring content creators.
• Strong understanding of social formats, trends, and production workflows.

Responsibilities

• Lead day to day social content creation across always on and campaign content.
• Translate approved strategy, brand direction, and campaign requirements into executable content.
• Oversee filming, editing, and delivery of social first assets.
• Ensure content is platform appropriate, timely, and execution ready.
• Maintain consistency of creative quality across all outputs.
• Manage, coach, and develop the Social Content Creators.
• Allocate content tasks and priorities across the creator team.
• Provide clear creative direction and feedback to improve output quality.
• Ensure efficient content workflows and delivery timelines.
• Set and maintain in house content production standards.
• Ensure content aligns with approved brand and campaign direction.
• Review content for quality and execution readiness before handover for publishing.
• Coordinate with Creative Production teams and third party creators where required.
• Partner closely with the Social Brand & Campaigns Manager on campaign asset delivery.
• Partner with the Social Partnerships & Asia Market Manager on partnership and regional content needs.
• Work with Strategy and Planning to understand priorities and timelines.
• Ensure smooth handover of approved content for publishing and live execution.

Skills

Social content creation

Social-first content

Mentoring content creators

Social formats and trends

Education

Bachelor’s degree in Marketing, Communications, Media

Job description

Job Description:

Lead social content creation and execution across all priority platforms. This role is responsible for translating approved social strategy, brand direction, and campaign requirements into high quality, platform native content, while managing and developing the in house social content creators and ensuring consistent creative output at speed.

Accountabilities

Social Content Creation & Execution-

• Lead day to day social content creation across always on and campaign content
• Translate approved strategy, brand direction, and campaign requirements into executable content
• Oversee filming, editing, and delivery of social first assets
• Ensure content is platform appropriate, timely, and execution ready
• Maintain consistency of creative quality across all outputs

Content Team Management-

• Manage, coach, and develop the Social Content Creators
• Allocate content tasks and priorities across the creator team
• Provide clear creative direction and feedback to improve output quality
• Ensure efficient content workflows and delivery timelines

Creative Production & Quality-

• Set and maintain in house content production standards
• Ensure content aligns with approved brand and campaign direction
• Review content for quality and execution readiness before handover for publishing
• Coordinate with Creative Production teams and third party creators where required

Collaboration & Handover-

• Partner closely with the Social Brand & Campaigns Manager on campaign asset delivery
• Partner with the Social Partnerships & Asia Market Manager on partnership and regional content needs
• Work with Strategy and Planning to understand priorities and timelines
• Ensure smooth handover of approved content for publishing and live execution

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 5+ years of experience in social content creation or digital content roles
• Proven experience creating social first, platform native content
• Experience managing or mentoring content creators
• Strong understanding of social formats, trends, and production workflows

Additional Information

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com