Sinyar Management Program

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al-Futtaim Retail is seeking a Senior Brand Executive for its Sinyar Management Program in Dubai. The role focuses on driving brand performance, buying support and store standards across markets, reporting to General Manager and collaborating with regional teams.

You will grow the brand across stores, marketing and operations, helping to shape campaigns and product decisions while developing broader brand-management responsibilities within the SINYAR journey.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management or related field.
• 3–5 years of relevant experience in Retail, Brand Management, Buying & Merchandising or Marketing.
• Strong understanding of sales, margin and stock KPIs.
• Good analytical skills with strong Excel and Microsoft Office capability.
• Understanding of store operations and visual merchandising.
• Strong communication and stakeholder-management skills.
• Fluent English; Arabic is an advantage.

Responsibilities

• Drive Commercial Performance across stores and markets by analysing sales, margin, sell-through and stock performance.
• Support seasonal buying, range planning and Open-to-Buy tracking.
• Coordinate orders and follow up with suppliers and logistics teams; gather feedback from stores and customers.
• Conduct store visits and support the consistent implementation of brand and visual-merchandising standards; review stock presentation and customer-service standards.
• Coordinate local execution of seasonal campaigns, promotions, events, CRM and digital activities; ensure alignment with brand guidelines and local market needs.
• Build strong relationships with the principal and internal stakeholders; support cross-functional initiatives across Retail, Marketing, Merchandising and Operations; represent the brand in meetings.

Skills

Analytical

Collaboration

Stakeholder mgmt

Excel

Store ops

Visual merchandising

Brand mgmt

Sales KPIs

Education

Bachelor's degree in Business/Marketing/Retail

Tools

Excel

Microsoft Office

Job description

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Sinyar Management Program | Sr. Brand Executive | Retail

SINYAR is Al-Futtaim’s development programme, where participants join the business in a defined position while also taking part in a structured development journey.

Through the Sinyar Management Program, you will take ownership of real business responsibilities while continuing to develop your professional and management capabilities through the wider SINYAR journey.

About the Role

As part of the Sinyar Management Program, we are looking for a Senior Brand Executive to join Al-Futtaim Retail.

This is an exciting opportunity for a commercially minded professional ready to take the next step in their career. You will support the growth and performance of the brand across stores and markets, working closely with the General Manager, stores, principal and regional teams.

The role gives you broad exposure across commercial performance, buying and merchandising, store operations, marketing and brand management, providing an excellent platform to strengthen your commercial capabilities and progress towards broader brand-management responsibilities.

What You Will Do

Drive Commercial Performance

• Analyse sales, margin, sell-through and stock performance across stores and markets.
• Prepare regular trading and performance reports.
• Track performance against budget and identify commercial risks and opportunities.
• Support and follow up on actions that improve brand and commercial performance.

Support Buying & Merchandising

• Support seasonal buying, range planning and Open-to-Buy tracking.
• Coordinate orders and follow up with suppliers and logistics teams.
• Gather feedback from stores and customers to support product decisions.
• Support allocation, replenishment and inter-store transfers to improve product availability.

Strengthen Brand & Store Standards

• Conduct store visits and support the consistent implementation of brand and visual-merchandising standards.
• Review stock presentation and customer-service standards.
• Work with Store Managers to identify opportunities for improvement.
• Follow up on agreed actions and support their timely completion.

Bring the Brand to Life

• Coordinate the local execution of seasonal campaigns, promotions, events, CRM and digital activities.
• Ensure activities are aligned with brand guidelines and local market needs.
• Review campaign performance and capture learnings to support future activities.

Collaborate Across the Business

• Build strong working relationships with the principal and internal stakeholders.
• Coordinate the timely flow of information and approvals between teams.
• Support cross-functional initiatives across Retail, Marketing, Merchandising and Operations.
• Represent the brand in relevant meetings when required.

What You Bring

We’re looking for a commercially minded professional who is analytical, collaborative and ready to take greater ownership of brand performance.

• Bachelor’s degree in Business, Marketing, Retail Management or a related field.
• 3–5 years of relevant experience in Retail, Brand Management, Buying & Merchandising or Marketing.
• Strong commercial understanding of sales, margin and stock KPIs.
• Good analytical skills with strong Excel and Microsoft Office capability.
• Understanding of store operations and visual merchandising.
• Strong communication and stakeholder-management skills.
• Fluent English; Arabic is an advantage.

Your SINYAR Journey

Your SINYAR journey is an opportunity to take ownership, broaden your experience and grow.

Alongside your role as a Senior Brand Executive, you will gain wider exposure across commercial performance, buying, merchandising, marketing and store operations while continuing to develop your management capabilities.

Through the programme, you will contribute to real business priorities, strengthen your commercial understanding and build the broader experience needed to progress your career within brand management and Al-Futtaim Retail.