Sinyar: Senior Brand Executive, Retail Growth & Leadership

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al-Futtaim Retail is seeking a Senior Brand Executive for its Sinyar Management Program in Dubai. The role focuses on driving brand performance, buying support and store standards across markets, reporting to General Manager and collaborating with regional teams.

You will grow the brand across stores, marketing and operations, helping to shape campaigns and product decisions while developing broader brand-management responsibilities within the SINYAR journey.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management or related field.
• 3–5 years of relevant experience in Retail, Brand Management, Buying & Merchandising or Marketing.
• Strong understanding of sales, margin and stock KPIs.
• Good analytical skills with strong Excel and Microsoft Office capability.
• Understanding of store operations and visual merchandising.
• Strong communication and stakeholder-management skills.
• Fluent English; Arabic is an advantage.

Responsibilities

• Drive Commercial Performance across stores and markets by analysing sales, margin, sell-through and stock performance.
• Support seasonal buying, range planning and Open-to-Buy tracking.
• Coordinate orders and follow up with suppliers and logistics teams; gather feedback from stores and customers.
• Conduct store visits and support the consistent implementation of brand and visual-merchandising standards; review stock presentation and customer-service standards.
• Coordinate local execution of seasonal campaigns, promotions, events, CRM and digital activities; ensure alignment with brand guidelines and local market needs.
• Build strong relationships with the principal and internal stakeholders; support cross-functional initiatives across Retail, Marketing, Merchandising and Operations; represent the brand in meetings.

Skills

Analytical

Collaboration

Stakeholder mgmt

Excel

Store ops

Visual merchandising

Brand mgmt

Sales KPIs

Education

Bachelor's degree in Business/Marketing/Retail

Tools

Excel

Microsoft Office

Job description

Al-Futtaim Retail is seeking a Senior Brand Executive for its Sinyar Management Program in Dubai. The role focuses on driving brand performance, buying support and store standards across markets, reporting to General Manager and collaborating with regional teams.

You will grow the brand across stores, marketing and operations, helping to shape campaigns and product decisions while developing broader brand-management responsibilities within the SINYAR journey.