SEO Regional Manager

Binance; Dubai; Hybrid; AED 279,000 - 502,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary & benefits

Job summary

Binance, a world-leading blockchain ecosystem, seeks a Regional SEO Manager to architect hyper-local search strategies and align regional teams with global standards. You will drive keyword research, localization, and technical SEO across markets to generate qualified leads and growth.

You will collaborate with Local Marketing Managers worldwide, manage budgets and partnerships, and train teams on evolving SEO best practices while staying current on regional search dynamics.

Qualifications

• 5-8 years of Global SEO with local market responsibility across multiple international markets.
• Experience coordinating with Local Marketing Managers to drive execution.
• Proactive in stakeholder communication and cross-cultural collaboration.

Responsibilities

• Develop and implement localized SEO strategies across regional markets.
• Lead Local Marketing Managers with actionable insights and keyword guidance.
• Conduct in-depth regional keyword research and trend analysis.
• Provide localization frameworks and technical requirements for subdomains.
• Design and manage a local backlink program with regional partnerships.
• Drive localized reputation management to improve rankings and brand sentiment.
• Monitor local SEO performance and report progress globally.
• Collaborate with developers and content teams to optimize localized content.
• Oversee budgets, vendor relationships, and payments across regions.
• Stay current with local search algorithm updates and best practices.

Skills

Stakeholder management

Cross-functional coordination

Keyword research

Analytics tools

Google Analytics

Looker

Excel/Google Sheets

Ahrefs

Semrush

BrightLocal

A/B testing

HTML/CSS/JS basics

Ranking factors knowledge

Tools

Google Analytics

Looker

Excel/Google Sheets

Ahrefs

Semrush

BrightLocal

CMS platforms

HTML/CSS/JS basics

Job description

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a strategic Regional SEO Manager to join our global team. This is a unique role with a global remit: you will be the central architect of our local search strategy responsible for empowering and coordinating with our Local Marketing Managers across the globe to drive hyper-local visibility. The Regional SEO Manager will bridge the gap between global SEO standards and regional execution. You will be responsible for researching market-specific trends and providing the technical and content roadmaps that local teams need to obtain high-ranking placements in regional search results. To be successful you must be a master of stakeholder management capable of working cross-functionally to encourage the adoption of SEO best practices across diverse cultural and linguistic markets. You will provide the technical insight and strategic framework that enables our local teams to generate leads and drive growth within their specific territories.Responsibilities

• Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets.
• Act as the primary SEO lead and consultant for Local Marketing Managers providing them with actionable insights keyword research and tactical guidance to execute local search initiatives.
• Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages.
• Provide localized optimization frameworks and technical requirements (meta titles headers translation etc.) for local teams to implement across regional subdomains.
• Design and manage a high-impact local backlink framework securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority.
• Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions.
• Monitor and track local SEO performance across all regions using analytics tools providing global-level reporting and insights on regional progress.
• Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines.
• Manage allocated budgets for local SEO initiatives oversee vendor relationships and performance and ensure timely processing of payments and financial documentation across regions.
• Stay up-to-date with local search algorithm updates and industry trends regularly training local marketing and content teams on evolving best practices.

Requirements

• 5-8 years of proven achievement in Global SEO specifically managing local search performance for a large B2C audience across multiple international markets.
• Exceptional ability to coordinate with cross-functional and decentralized teams (specifically Local Marketing Managers) to drive execution.
• English business level proficiency or above; Mandarin business level or above is a strong plus to interface with Mandarin-speaking technical teams.
• Strong knowledge of or interest in the blockchain/cryptocurrency industry.
• In-depth experience with website analytics and data visualization tools (e.g. Google Analytics Looker and Excel/Google Sheets).Experience with enterprise SEO tools (e.g. Ahrefs Semrush BrightLocal) and managing SEO within popular CMS environments.
• Experience with A/B and multivariate experiments to drive conversion and growth.
• Working knowledge of HTML CSS and JavaScript development and how they impact localized search crawling.
• Deep understanding of ranking factors and search engine algorithms across different regions (e.g. Google Yandex Naver).
• Up-to-date with the latest trends and best practices in SEO and ASO.

Why Binance

Shape the future with the worlds leading blockchain ecosystem Collaborate with world-class talent in a user-centric global organization with a flat structure Tackle unique fast-paced projects with autonomy in an innovative environment Thrive in a results-driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager