Regional SEO Lead — Global Strategy

Binance; Dubai; Hybrid; AED 279,000 - 502,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary & benefits

Job summary

Binance, a world-leading blockchain ecosystem, seeks a Regional SEO Manager to architect hyper-local search strategies and align regional teams with global standards. You will drive keyword research, localization, and technical SEO across markets to generate qualified leads and growth.

You will collaborate with Local Marketing Managers worldwide, manage budgets and partnerships, and train teams on evolving SEO best practices while staying current on regional search dynamics.

Qualifications

• 5-8 years of Global SEO with local market responsibility across multiple international markets.
• Experience coordinating with Local Marketing Managers to drive execution.
• Proactive in stakeholder communication and cross-cultural collaboration.

Responsibilities

• Develop and implement localized SEO strategies across regional markets.
• Lead Local Marketing Managers with actionable insights and keyword guidance.
• Conduct in-depth regional keyword research and trend analysis.
• Provide localization frameworks and technical requirements for subdomains.
• Design and manage a local backlink program with regional partnerships.
• Drive localized reputation management to improve rankings and brand sentiment.
• Monitor local SEO performance and report progress globally.
• Collaborate with developers and content teams to optimize localized content.
• Oversee budgets, vendor relationships, and payments across regions.
• Stay current with local search algorithm updates and best practices.

Skills

Stakeholder management

Cross-functional coordination

Keyword research

Analytics tools

Google Analytics

Looker

Excel/Google Sheets

Ahrefs

Semrush

BrightLocal

A/B testing

HTML/CSS/JS basics

Ranking factors knowledge

Tools

Google Analytics

Looker

Excel/Google Sheets

Ahrefs

Semrush

BrightLocal

CMS platforms

HTML/CSS/JS basics

Job description

Binance, a world-leading blockchain ecosystem, seeks a Regional SEO Manager to architect hyper-local search strategies and align regional teams with global standards. You will drive keyword research, localization, and technical SEO across markets to generate qualified leads and growth.

You will collaborate with Local Marketing Managers worldwide, manage budgets and partnerships, and train teams on evolving SEO best practices while staying current on regional search dynamics.