Senior Visual Designer

GMG; Dubai; On-site; AED 180,000 - 270,000; Full time

Job summary

GMG is seeking a Senior Visual Designer to lead hands-on creation of high-quality visuals across our brand portfolio. You will deliver campaign key visuals, PDP and lifestyle imagery, and create assets for paid media and in-store materials.

As a senior contributor in Growth - Digital Design, you will drive AI-assisted workflows, safeguard brand consistency, refresh guidelines, and contribute to design systems. Motion design is a plus and familiarity with sports visuals is preferred.

Qualifications

• Strong typography, layout and art direction craft.
• PDP/e-commerce and campaign asset production.
• Capable of high-quality visual storytelling across brands.

Responsibilities

• Own end-to-end creative delivery for digital campaigns: key visuals, PDP images with USP call-outs, lifestyle imagery, social, paid media and offline/in-store materials.
• Lead adoption of AI-assisted workflows (generative imagery, retouching, localization and resizing) to boost speed and volume.
• Safeguard brand consistency across all output and refresh brand guidelines and onboarding for new brands.
• Produce motion assets for paid channels and support increased video output targets (motion design a plus).
• Manage delivery within the creative intake and volume process, ensuring SLAs and production targets are met and workflows are streamlined.
• Build and maintain template-based, DAM-ready files, contributing to reusable design systems and SOPs.

Skills

Brand design

Art direction

Typography

Tools

Adobe CC

Figma

AI design tools

After Effects

Job description

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job summary:

The Senior Visual Designer leads the hands-on creation of high-quality visual content across GMG's brand portfolio (Nike, Under Armour, Sun & Sand Sports, JD, Columbia, EDG, healthcare and newly onboarded brands). As a senior individual contributor in the Growth - Digital Design team, the role delivers campaign key visuals, PDP and lifestyle imagery, paid media and in-store creative, and applies up-to-date AI industry-standard workflows to raise both the quality and the volume of creative output while safeguarding brand consistency.

Job Description:

Own end-to-end creative delivery for digital campaigns: key visuals, PDP images with USP call-outs, lifestyle imagery, social, paid media and offline/in-store (POSM) materials.

Lead adoption of AI-assisted workflows (generative imagery, retouching, localization, resizing, automation), staying ahead of industry standards and driving their integration into daily production to boost speed and volume.

Safeguard brand consistency across all output; take a lead role in refreshing brand guidelines and shaping the visual onboarding process for new brands.

Produce motion/video assets for paid channels and support increased video output targets (motion experience is a plus).

Manage delivery within the creative intake and volume process, ensuring SLAs and production targets are consistently met and helping refine workflow efficiency.

Build and maintain organized, template-based, DAM-ready files, and contribute to reusable design systems and SOPs that raise consistency and speed across the wider design team.

Functional / Technical Competencies

Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.

Up-to-date, hands-on command of AI design tools to industry standard (generative imagery, AI retouching, localization and prompt-based workflows).

Strong typography, layout, art direction and retouching craft. PDP / e-commerce and campaign asset production.

Motion design (After Effects, basic video editing) is a plus. Familiarity with sports / athleisure retail visual culture is a plus.

Strong file hygiene, templating and DAM-ready asset preparation.