Senior Growth Product Manager - User Activation

Bybit; Abu Dhabi; On-site; AED 367,242 - 514,138; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking an experienced Growth Product Manager to drive user activation strategies and lead consumer-facing features. The role requires at least 5 years in product/growth roles, and ideally includes experience from a crypto exchange or Web3 platform.

Successful candidates will possess strong data-literacy and communication skills while being able to coordinate cross-functional resources efficiently. Join Bybit to contribute to innovative growth campaigns and be part of a diverse global team.

Qualifications

• 5+ years in product/growth roles, including 2 years at a crypto exchange or Web3 platform.
• Proven results in activation and retention metrics.
• Experience in campaign planning and execution.

Responsibilities

• Own user metrics and activate growth strategies.
• Lead feature planning and iteration.
• Plan and operate user campaigns.

Skills

Internet product growth experience

Consumer-facing product design skills

Data literacy

Cross-cultural communication

Tools

SQL

BI tools

Job description

Responsibilities

1. Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies
2. Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives
3. Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1
4. Continuously optimize activation conversion and retention curves through data‑driven approaches (funnel analysis, user segmentation, A/B testing)
5. Coordinate cross‑functional resources across design, engineering, data, and compliance to drive project delivery
6. Monitor industry trends and competitor activities, identify actionable growth opportunities

Requirements

1. 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform
2. Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.)
3. Strong consumer‑facing product design skills, with 0‑to‑1 experience in task systems, gamification, or viral growth features
4. Proven track record in large‑scale campaign planning and execution
5. Experience with licensed/regulated platforms, understanding of KYC tiering, geo‑restrictions, and product trade‑offs under compliance constraints
6. Highly data‑literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments
7. Excellent cross‑cultural communication skills, comfortable with multi‑timezone collaboration

Nice to Have

• Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check‑in events at billion‑DAU scale)
• Experience at top‑tier exchanges (Bybit/OKX/Binance)
• Experience building Referral/Affiliate growth systems
• Understanding of derivatives (futures/options) user behavior
• Multi‑region operational experience (SEA, LATAM, Europe)

Why Join Us

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team‑building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us—Your long‑term development is important to us. We offer internal job opportunities to help build your career path.