Senior Strategist

Media.Monks; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Media.Monks in Dubai seeks a senior brand strategist to lead narrative development, platform design and social-first strategies across GCC/MENA. You will shape brand platforms, run research, and mentor junior strategists while collaborating with clients and internal teams.

Fluency in Arabic and English, 5–8 years in strategic roles, deep knowledge of the Middle East social landscape and a track record in building content ecosystems are essential to succeed.

Qualifications

• Full professional fluency in Arabic and English.
• Bachelor's degree in Marketing, Communications, Business or related field.

Responsibilities

• Build and evolve brand platforms, positioning, purpose and tone of voice
• Conduct category, competitor, cultural and social listening research
• Shape brand narratives for GCC and MENA cultural and market nuances
• Define platform-native social strategies across major social channels
• Design creator and influencer partnership frameworks and metrics
• Turn campaign concepts into content ecosystems and regional moment calendars
• Write creative briefs and partner with creative and production teams
• Lead strategic pitches and present to senior client stakeholders
• Mentor and develop junior strategists

Skills

Arabic fluency

English fluency

Strategic experience

Social-first strategy

Content strategy

Research & listening

Communication & presentation

Mentoring juniors

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Social listening tools

Job description

Responsibilities

• Build and evolve brand platforms, positioning, purpose and tone of voice
• Conduct category, competitor, cultural and social listening research
• Shape brand narratives for GCC and MENA cultural and market nuances
• Define platform-native social strategies across major social channels
• Design creator and influencer partnership frameworks and metrics
• Turn campaign concepts into content ecosystems and regional moment calendars
• Write creative briefs and partner with creative and production teams
• Lead strategic pitches and present to senior client stakeholders
• Mentor and develop junior strategists

Requirements

• Full professional fluency in Arabic and English
• 5-8 years strategic experience in a creative, digital or social agency
• At least 3 years in social-first and content strategy
• Deep knowledge of Middle East social landscape and creator ecosystems
• Proven track record building brand platforms and content ecosystems
• Hands-on social listening and research tool experience
• Strong written and verbal communication and client presentation skills

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field
• Exposure to paid social, performance marketing or social commerce
• Familiarity with AI-assisted research and content planning tools

About the Company

Monks is the global, digital-first, data-driven unitary operating brand of S4Capital plc. Recognized across the industry for creative and AI innovation.