Senior Social Media Specialist

Peergrowth; Dubai; Vor Ort; AED 120.000 - 180.000; Vollzeit

Zusammenfassung

Peergrowth in Dubai seeks a proactive Social Media Manager to develop and execute strategies that align with our marketing objectives. You will oversee Instagram, LinkedIn, Facebook, TikTok and X, planning content that resonates with our audience and supports brand growth.

You will create monthly content calendars, coordinate with designers and internal teams, monitor trends, manage engagement, run paid campaigns, and report on performance with actionable insights to improve reach and

Aufgaben

• Develop and execute social media strategies aligned with the company's marketing objectives.
• Manage and maintain social media accounts (Instagram, LinkedIn, Facebook, TikTok, X).
• Plan, create and publish engaging content across posts, stories, reels and campaigns.
• Develop monthly content calendars and ensure consistent posting.
• Coordinate with designers, photographers, videographers and internal teams for content creation.
• Monitor trends, competitor activity and industry developments.
• Engage with audiences, reply to comments and messages, protect brand reputation.
• Execute paid social campaigns and coordinate with digital teams to optimize performance.
• Track and analyze key metrics: reach, engagement, impressions, followers, conversions.
• Prepare regular performance reports and recommend improvements.
• Ensure all content follows brand guidelines and messaging.

Jobbeschreibung

Key Responsibilities

• Develop and execute social media strategies aligned with the company's marketing objectives.
• Manage and maintain social media accounts, including Instagram, LinkedIn, Facebook, TikTok and X.
• Plan, create and publish engaging content, including posts, stories, reels, videos and campaigns.
• Develop monthly social media content calendars and ensure consistent posting.
• Coordinate with graphic designers, photographers, videographers and internal teams for content creation.
• Monitor social media trends, competitor activities and industry developments.
• Manage audience engagement, respond to comments and messages, and maintain the brand's online reputation.
• Execute paid social media campaigns and coordinate with digital marketing teams to optimise performance.
• Track and analyse key performance metrics, including reach, engagement, impressions, followers and conversions.
• Prepare regular social media performance reports and recommend improvements.
• Ensure all content follows brand guidelines and maintains consistent brand messaging.