Senior Sales Executive - Foodservice

BBM FOODS; Dubai; Sur place; AED 180 000 - 240 000; Plein temps

Résumé du poste

BBM Foods, a UAE-based foodservice distributor, is seeking an experienced sales professional to win new accounts and grow existing ones across Dubai and Abu Dhabi. You will lead full sales cycles, launch new products, and work closely with leadership to shape growth.

You will present products via live demos and tastings, build a strong pipeline, and collaborate with operations, logistics, and finance to ensure forecasts, service levels and timely collections.

Qualifications

• 4+ years of B2B sales experience in UAE foodservice, HORECA, or food distribution.
• Established relationships with chefs, F&B managers, and procurement teams.
• Proven track record of winning new business and growing accounts.
• Knowledge of fresh produce or Asian food products is a strong advantage.
• Confident presenting products with live demos and tastings.
• Strong negotiation skills and understanding of pricing and margins.
• Proficient with Excel and CRM/ERP systems.

Responsabilités

• Map the market to identify high-potential restaurants, cafes, hotels and cloud kitchens.
• Win new accounts across Dubai and Abu Dhabi, managing full sales cycle from first contact to delivery.
• Negotiate pricing and terms within margin guidelines.
• Build and manage a strong sales pipeline and report results monthly.
• Launch new product ranges and grow sales across the portfolio.
• Run product demos and tastings with chefs and purchasing teams.
• Track trials, capture feedback, and list products accordingly.
• Monitor competitors, pricing, and market trends to spot gaps.
• Manage a portfolio of existing accounts and grow each one by understanding menus and volumes.
• Collaborate with operations, logistics, and finance on forecasts, service levels, and collections.

Connaissances

B2B sales

Negotiation

Relationship building

Live demos

Excel

Outils

CRM

ERP

Description du poste

BBM Foods is a UAE-based foodservice distributor supplying restaurants and cloud kitchens across Dubai and Abu Dhabi

We are looking for an experienced foodservice sales professional to help drive our next stage of growth. You will win new accounts, grow existing ones, and help bring new products to market. Working directly with leadership, you will have real influence on how the business grows.

WHAT YOU WILL DO

• Map the market to identify high-potential restaurants, cafes, hotels, and cloud kitchens
• Win new accounts across Dubai and Abu Dhabi, managing the full sales cycle from first contact to first delivery
• Negotiate pricing and commercial terms within agreed margin guidelines
• Build and manage a strong sales pipeline, and report on activity and results each month

Product Growth

• Help launch new product range and grow sales across our wider portfolio
• Run product demos, tastings, and sampling with chefs and purchasing teams
• Follow up on product trials and turn customer feedback into new listings
• Track competitors, pricing, and market trends to identify gaps and opportunities

Client Management

• Manage a portfolio of existing accounts and act as their main point of contact
• Grow each account by understanding its menu, volumes, and buying needs
• Resolve customer issues quickly and keep satisfaction and retention high
• Work with operations, logistics, and finance on sales forecasts, service levels, and collections

How Success Will Be Measured

• Revenue and gross margin growth
• New accounts won and new products listed
• Client retention and growth within existing accounts
• Forecast accuracy, helping us maintain availability and minimise waste

What We Are Looking For

• 4+ years of B2B sales experience in UAE foodservice, HORECA, or food distribution
• Established relationships with chefs, F&B managers, and procurement teams
• A proven record of winning new business and growing accounts
• Knowledge of fresh produce or Asian food products is a strong advantage
• Confident presenting products and running live demos and tastings
• Strong negotiation skills and a good understanding of pricing and margins
• Good working knowledge of Excel and CRM or ERP systems
• Self-motivated, organised, and comfortable in a growing, hands-on business