Senior Sales Director - Middle East

Cogniviti Labs Pte ltd.; Dubai; On-site; AED 800,000 - 1,400,000; Full time

Benefits offered by this job

Visa sponsorship

Health insurance

Equity/ESOP in pipeline

Job summary

Cogniviti Labs Pte Ltd is seeking a Senior Sales Director for the Middle East to own the region's go-to-market, shape the partner ecosystem, and drive the first pipeline and deals from Dubai across the GCC. You will work closely with the founder team in Singapore and delivery teams across Asia to position, price, and scale in the market.

You will lead the regional market entry, build relationships with senior client stakeholders, and establish a forecastable pipeline to meet revenue targets,

Qualifications

• 10+ years of enterprise B2B sales or business development experience.
• Proven track record of closing multi-stakeholder deals in long sales cycles.
• Established network in the Middle East with CPO/CFO-level interactions.
• Excellent communication and negotiation skills at senior executive level.

Responsibilities

• Define go-to-market for the Middle East with UAE/GCC focus.
• Own full sales cycle from prospecting to close.
• Lead responses to RFPs/RFIs with pre-sales and delivery teams.
• Develop partnerships with eProcurement platforms and system integrators.
• Help hire and lead a regional sales/pre-sales team over time.

Skills

Enterprise B2B sales

Closing complex deals

MEA market

New market entry

Executive communication

Entrepreneurial mindset

Job description

# Senior Sales Director - Middle East← All open roles← All open roles## The opportunityThis is a true founding role for the region. As Senior Sales Director, you will own Cogniviti’s go-to-market in the Middle East, from building the first pipeline and closing the first deals to shaping the partner ecosystem and laying the foundations for a regional team. You’ll work closely with the founding team in Singapore and our delivery teams across Asia, and you’ll have real influence over how we position, price and grow in the market.## About Cogniviti LabsCogniviti Labs is a Singapore-headquartered digital transformation consultancy specialising in Finance and Procurement. We help enterprises modernise how they plan, buy and manage spend through services across Digital Procurement, Master Data Management, Spend Analytics, Corporate Performance Management and AI Services.We work with clients across Singapore, India, Thailand, Indonesia, South Africa and Australia, and were recognised as Coupa’s New Breakout Partner of the Year (International) at Coupa Inspire 2026. We’re now expanding into the Middle East and are looking for a senior leader to build our presence in the region from the ground up.## What you will own#### Market entry and business building* Develop and execute the go-to-market strategy for the Middle East, with an initial focus on the UAE and wider GCC* Identify priority industries, target accounts and entry points for Cogniviti’s procurement and finance transformation offerings* Build Cogniviti’s brand, network and reputation in the regional procurement and finance community#### Sales and pipeline ownership* Own the full sales cycle, from prospecting and qualification through solutioning, proposal, negotiation and close* Build and manage a healthy, forecastable pipeline against agreed revenue targets* Lead responses to RFPs and RFIs, working with pre-sales and delivery teams to shape compelling, winnable solutions* Develop long-term relationships with senior client stakeholders, including CPOs, CFOs, CIOs and procurement transformation leaders#### Partner and ecosystem development* Build and strengthen relationships with leading eProcurement platform vendors such as Coupa, GEP and Ivalua, and their regional sales and partner teams* Develop co-selling relationships with system integrators, advisory firms and technology partners active in the region* Represent Cogniviti at industry events, partner forums and client roundtables#### Leadership and collaboration* Work with the founding team to define regional pricing, offerings and commercial models* Provide market feedback to shape our services and products* Over time, help hire and lead a regional sales and pre-sales team## What you will bring#### Must-have* 10+ years of experience in enterprise B2B sales, business development or account leadership in IT services, consulting or enterprise software* A strong track record of closing complex, multi-stakeholder deals with long sales cycles* Experience selling into large and mid-sized enterprises in the Middle East, with an established network in the region* Proven ability to build a business, territory or practice from an early stage* Excellent communication, presentation and negotiation skills at senior executive level* Self-driven, entrepreneurial and comfortable working with ambiguity#### Strongly preferred* Knowledge of eProcurement and source-to-pay solutions such as Coupa, GEP, Ivalua or similar platforms* Understanding of procurement and finance processes (source-to-pay, procure-to-pay, spend management, supplier management)* Existing relationships with eProcurement platform vendors, system integrators or advisory firms in the region* Experience selling implementation, managed services or digital transformation programmes#### Nice-to-have* Exposure to master data management, spend analytics or AI-led procurement solutions* Arabic language skills## Why join us* Build a region from scratch with real ownership and visibility to the founders* Work with an award-winning, specialist team focused on procurement and finance transformation, with experience across leading eProcurement platforms including Coupa, GEP and Ivalua* Be part of a growing company moving from services into products and platforms* Share in the upside: an ESOP and equity participation plan is in the pipeline, and this role will be considered for it* Competitive compensation with base salary plus performance-linked incentives* Other benefits - visa sponsorship, health insurance, flexible working## How to applySend your CV to [e-mail]## At a glanceApply for this role →Apply for this role →Send your CV to [e-mail]: Platform consultingLocation: Dubai, UAE · On siteType: Full timePosted: 26 October 2026