Senior Programmatic Strategy Director

Chain Reaction; Dubai; Sur place; AED 900 000 - 1 100 000; Plein temps

Avantages offerts par ce poste

Platform to express opinions

Continuous growth & learning

Well-being focused environment

Supportive team culture

Résumé du poste

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are seeking a senior programmatic leader to define the agency’s programmatic vision across display, video, CTV, audio, DOOH and emerging channels, and to build scalable frameworks.

Qualifications

• 10–14+ years in programmatic, AdTech, or digital media.
• Proven experience building or scaling programmatic offerings.
• Strong exposure to DSPs such as DV360, Amazon DSP, The Trade Desk.
• Experience with CDPs, DMPs, and data/identity/measurement solutions.
• Ability to explain complex AdTech concepts to non-technical stakeholders.
• Strong strategic thinking with hands-on technical depth.

Responsabilités

• Define and own the agency’s programmatic vision and roadmap.
• Design scalable programmatic frameworks across display, video, CTV, audio, DOOH, and emerging channels.
• Build and maintain direct relationships with premium publishers and supply partners.
• Partner with Business Unit Heads to support new business pitches and RFPs.
• Evaluate, onboard, and manage programmatic platforms including DSPs, SSPs, and CDPs.
• Guide first-party data onboarding, audience segmentation, and personalization strategies.
• Define programmatic measurement frameworks including incrementality and attribution.
• Act as the central programmatic point of contact and enable internal teams through training.

Connaissances

Programmatic leadership

Strategic thinking

DSP exposure

Data/identity/measurement

Stakeholder communication

Team enablement

Outils

DV360

The Trade Desk

Amazon DSP

CDPs/DMPs

Description du poste

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are seeking a senior programmatic leader to define the agency’s programmatic vision across display, video, CTV, audio, DOOH and emerging channels, and to build scalable frameworks.