Senior Product Marketing Manager

Setcreative; United Arab Emirates; On-site; AED 300,000 - 540,000; Full time

Benefits offered by this job

Ownership from day one

Competitive pay

Grow with Fasset framework

Global exposure

Learning and development

Job summary

Fasset is seeking a seasoned Product Marketing lead to own end-to-end launches across markets. You’ll own the positioning brief, plan, dates, cross-functional pull, and the honest post-launch read.

You’ll coordinate with product, design, writing, growth, data, support, and country leads to keep one plan and one voice across markets. You’ll write briefs and stay within the brand canon while adapting for local markets.

Qualifications

• 6+ years in product marketing, including consumer fintech, crypto, payments, or investing.
• Launches you owned yourself with measurable results.
• Strong writing ability and ability to adapt voice and messaging.
• Comfort executing within brand guidelines across markets.
• Data-driven decision making with a hands-on approach to metrics.
• Experience shipping in more than one country and understanding market differences.

Responsibilities

• Run launches end to end. Brief, plan, dates, ship, post-launch read.
• Decide which releases get a full launch and which get a line in the changelog.
• Write the positioning brief and message hierarchy and ensure alignment with the team.
• Keep one plan and one set of dates across product, design, writing, growth, data, support, and country leads.
• Coordinate across marketing, global marketing, CRM, lifecycle and performance teams to optimize product launch
• Work with country leads on what actually moves someone in Karachi, Dhaka, Dubai, and Jakarta, etc. One voice. Local truth.
• Brief support, community, and country teams before launch day so they can answer accurately on day one.
• Set the success metric before the launch. Report it after. Say so when it missed.
• Track the competitive set locally and globally, and bring it into launch decisions while they're still open.

Skills

Product marketing

Fintech / Payments / Investing

Cross-functional leadership

Data-driven

Writing ability

Tools

Metabase

Mixpane

Job description

About Fasset

At Fasset, we believe your money should answer to you. We are a banking and investment platform built around a simple idea: more people should have access to the financial system, regardless of where they live. We are building the global financial system for ownership, one that moves what you earn into what you own, so that what you can own is never decided by where you were born.

We operate across emerging markets, with a particular focus on the Middle East, Asia and Africa. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million and holds regulatory approvals across markets including the UAE, Indonesia, Malaysia, the EU, Türkiye and Pakistan.

We are a fast-moving, global team scaling a regulated platform across multiple markets. Our culture runs on HEART: Humble Curiosity, Enthusiasm, Act Like Owners, Raise the Bar, and Tenacity. And we hold one simple view about the people who join us: the owners arrive early.

About the role

You'll own product launches, end to end.

That means the positioning brief, the plan, the dates, the cross-functional pull, and the honest read on how it performed after it shipped. You write the brief. The writing team takes it into product copy, lifecycle, and campaign surfaces. You keep the story straight across all of it.

You won't be inventing a voice. We have a brand canon and writing guidelines, and they're specific. Your job is to apply them well across markets that don't behave the same way.

What you'll do

• Run launches end to end. Brief, plan, dates, ship, post-launch read.
• Decide which releases get a full launch and which get a line in the changelog. Hold that bar when someone senior disagrees.
• Write the positioning brief and message hierarchy, then stay with it through to shipped copy with the writing team.
• Keep one plan and one set of dates across product, design, writing, growth, data, support, and the country leads.
• Coordinate across marketing, global marketing, CRM, lifecycle and performance teams to optimize product launch
• Work with country leads on what actually moves someone in Karachi, Dhaka, Dubai, and Jakarta, etc. One voice. Local truth.
• Brief support, community, and country teams before launch day so they can answer accurately on day one.
• Set the success metric before the launch. Report it after. Say so when it missed.
• Track the competitive set locally and globally, and bring it into launch decisions while they're still open.

Must have

• 6+ years in product marketing, including consumer fintech, crypto, payments, or investing.
• Launches you owned yourself. Bring two and the numbers behind them.
• Real writing ability. We'll read copy you wrote, not campaigns you approved.
• Comfort working inside someone else's voice system and making it better from inside it.
• You pull your own data. We use Metabase and Mixpane
• You've shipped in more than one country and can say what changed between them.
• You move without a large team behind you.

Nice to have

• Urdu, Bangla, or Bahasa Indonesia.
• Launches in emerging markets.
• Gold, remittances, or card products.

What we offer

• Ownership from day one. High-trust, high-ownership culture where you get room to act like an owner and the support to raise the bar.
• Competitive pay, benchmarked across our markets and reviewed as you grow.
• A real path forward through Grow with Fasset (#GwF), our L1–L7 progression framework with both IC and Manager tracks.
• Global exposure working alongside a team spread across seven markets, solving problems that matter for emerging economies.
• Learning and development support to keep growing your craft.