Senior Partner Marketing Manager

Recorded Future, Inc.; Dubai; On-site; AED 551,000 - 771,000; Full time

Job summary

Recorded Future, Inc. is seeking a Senior Partner Marketing Manager to lead partner and technology alliances marketing across EMEA and APJ.

You will connect channel sales, field marketing, and the marketing team to drive partner-led pipeline and readiness, shaping budgets and playbooks for multiple regions. You''ll own the partner marketing strategy, oversee MDF and co-op funds, enable partners with timely content, and collaborate with technology alliances including AWS and Microsoft.

Qualifications

• 5+ years of B2B marketing experience with channel/alliances.
• Experience building partner marketing strategy across regions.
• Experience influencing budgets across channel, sales, and marketing.
• Hands-on cloud marketplace experience with AWS or Microsoft.
• Experience enabling partners in EMEA and APJ.
• Knowledge of Salesforce, PRM, marketing automation.

Responsibilities

• Define partner marketing strategy, playbooks for EMEA and APJ across distributors, resellers, and service providers.
• Lead quarterly partner marketing planning with channel sales and marketing.
• Allocate regional field marketing budgets to partner-led pipeline while maintaining final spend with field marketing.
• Manage MDF/co-op funds and ROI reporting.
• Define tech alliances/marketplaces strategy including AWS and Microsoft private offers.
• Coordinate joint marketing with Mastercard's channel org.
• Lead partner enablement across regions (newsletters, webinars, trainings).
• Own partner collateral and co-branded content.
• Serve as main liaison between marketing, channel teams and partners.
• Represent partner marketing needs with sales operations on lead routing and SLAs.
• Report on marketplace performance and partner readiness and budget ROI.

Skills

Partner marketing

B2B marketing

Channel marketing

Budget management

Sales alignment

Marketing automation

Tools

Salesforce

PRM tools

Marketing automation platforms

Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

The Senior Partner Marketing Manager owns how Recorded Future shows up with its partners across EMEA and APJ. This role leads partner and technology alliances marketing for both regions, improving partner readiness and driving partner-led pipeline. You'll connect channel sales, field marketing, technology alliances, and the broader marketing team, and you'll be measured on partner readiness and shared partner-sourced pipeline.

What You'll Do:

• Own the partner marketing strategy, frameworks, and playbooks for EMEA and APJ across distributors, resellers, and service providers
• Run a quarterly partner marketing planning process with channel sales and marketing, prioritizing by partner performance, strategic fit, pipeline potential, and budget
• Make sure a defined share of regional field marketing budgets goes to partner-led pipeline activity, while final spend decisions stay with field marketing
• Manage the central partner marketing budget and any MDF and co-op funds, including allocation, approvals, and ROI reporting
• Own marketing strategy for technology alliances and marketplaces, including AWS and Microsoft private offers, solution-led listings, and joint go-to-market initiatives
• Work with Mastercard's channel organization on joint marketing and go-to-market opportunities
• Lead partner enablement across both regions, including newsletters, webinars, training, partner summits, and sales kickoffs
• Own partner collateral and co-branded content, ensuring consistent partner use of the brand
• Be the main point of contact between marketing, regional channel teams, and the partners, including marketing content on the Channeltivity portal
• Represent partner marketing needs with sales operations on lead routing, deal registration SLAs, and partner reporting
• Report on marketplace performance, partner readiness, and budget ROI, and share accountability with channel and field marketing for partner-sourced pipeline

What You'll Bring:

• 5 or more years of B2B marketing experience, with significant time in channel, partner, or alliances marketing (required)
• Direct experience building and running a partner marketing strategy and planning process across multiple regions (required)
• Experience working through influence with channel, sales, and marketing teams who own their own budgets (required)
• Experience managing MDF or co-op funds and tying partner programs to pipeline and ROI (required)
• Hands-on cloud marketplace experience with AWS or Microsoft, including private offers and co-sell programs
• Experience building partner enablement programs and running marketing across EMEA and APJ
• Working knowledge of Salesforce, PRM tools, and marketing automation
• Ability to turn technical security concepts into messaging partners can use
• Cybersecurity or technical enterprise B2B background strongly preferred

What Success Looks Like:

• Channel and field marketing adopt the quarterly planning process and it shapes where money gets spent
• Marketplace and alliance marketing performance grows, with better partner solution visibility
• Partners are better prepared to sell Recorded Future and engage with enablement resources
• Partner funds deliver a clear return, and partner-sourced pipeline grows alongside channel and field marketing

Why should you join Recorded Future?

Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.

Want more info?

Blog & Podcast : Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin , Instagram & Twitter : What’s happening at Recorded Future
The Record : The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline : History of Recorded Future
Recognition : Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to our recruiting team at [e-mail]

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Recorded Future maintains a drug-free workplace.

Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.

Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with recordedfuture's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.