Senior Media Specialist

Bvlgari; Dubai; On-site; AED 400,000 - 800,000; Full time

Job summary

Bvlgari in Dubai seeks a senior media strategist to drive the regional media plan across the Middle East, Africa and India, blending offline and online channels to elevate brand visibility and maximize return on investment.

You will own end-to-end digital presence, coordinate with HQ, agencies and partners, oversee ATL campaigns, e-commerce activations, and omnichannel initiatives, translating regional aims into measurable growth.

Responsibilities

• Develop and execute regional media strategies aligned with business objectives and Maison priorities.
• Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms.
• Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency.
• Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.
• Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
• Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
• Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
• Manage production timelines and media rollouts from planning through execution.
• Support regional e-commerce activations, product launches and campaign implementation.
• Monitor website performance, traffic and conversion metrics in collaboration with digital partners.
• Coordinate product launches, campaign assets and content deployment across digital platforms.
• Drive continuous optimization through regular performance reviews and agency collaboration.
• Deliver monthly, quarterly and annual e-commerce performance reports, tracking key metrics and translating data into actionable insights for internal stakeholders.
• Collaborate with HQ on UX/UI insights, contributing regional perspective to improve the online customer journey and digital experience.
• Partner with the media agency to set, track and manage website targets, ensuring digital investment is aligned with performance objectives.
• Manage e-merchandising across regional digital touchpoints, ensuring product presentation, sequencing and content are optimised to drive conversion and reflect brand standards.
• Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams to ensure integrated 360° campaign execution.
• Align media plans with commercial calendars, product launches and retail priorities to maximise impact.
• Foster collaboration across departments to ensure consistent messaging and avoid siloed execution.
• Act as the key media contact for regional franchisees and wholesale partners, ensuring alignment on campaign planning, investment priorities and execution.
• Support partners in media strategy while monitoring compliance with agreed budgets and timelines.
• Develop and oversee website marketing plans for e-tailer partners, coordinating activations, placements and content to maximise brand visibility and sales performance across platforms.
• Share best practices and recommendations to elevate media performance across the region.
• Track campaign performance and provide actionable insights to optimise future initiatives.
• Monitor media budgets, agency spending and invoicing to ensure efficient investment and ROI.
• Analyse market trends, competitor activity and emerging media opportunities to strengthen regional performance.
• Manage day-to-day relationships with media agencies and digital partners.
• Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives and luxury positioning.
• Drive accountability through regular performance reviews and optimisation discussions.

Job description

Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment.

Encompassing end-to-end ownership of the brand's digital presence — from media-driven traffic and e-commerce performance to e-merchandising, platform partnerships and website experience — this position translates regional ambitions into measurable digital growth.

The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e-commerce activations and omnichannel initiatives while ensuring alignment with the Maison’s communication strategy.

Job responsibilities

• Develop and execute regional media strategies aligned with business objectives and Maison priorities.
• Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms.
• Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency.
• Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.

Local Productions & Campaign Management

• Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
• Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
• Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
• Manage production timelines and media rollouts from planning through execution.

E-commerce & Digital Performance

• Support regional e-commerce activations, product launches and campaign implementation.
• Monitor website performance, traffic and conversion metrics in collaboration with digital partners.
• Coordinate product launches, campaign assets and content deployment across digital platforms.
• Drive continuous optimization through regular performance reviews and agency collaboration.
• Deliver monthly, quarterly and annual e-commerce performance reports, tracking key metrics and translating data into actionable insights for internal stakeholders.
• Collaborate with HQ on UX/UI insights, contributing regional perspective to improve the online customer journey and digital experience.
• Partner with the media agency to set, track and manage website targets, ensuring digital investment is aligned with performance objectives.
• Manage e-merchandising across regional digital touchpoints, ensuring product presentation, sequencing and content are optimised to drive conversion and reflect brand standards.

Cross-Functional Collaboration

• Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams to ensure integrated 360° campaign execution.
• Align media plans with commercial calendars, product launches and retail priorities to maximise impact.
• Foster collaboration across departments to ensure consistent messaging and avoid siloed execution.

Partner & Market Management

• Act as the key media contact for regional franchisees and wholesale partners, ensuring alignment on campaign planning, investment priorities and execution.
• Support partners in media strategy while monitoring compliance with agreed budgets and timelines.
• Develop and oversee website marketing plans for e-tailer partners, coordinating activations, placements and content to maximise brand visibility and sales performance across platforms.
• Share best practices and recommendations to elevate media performance across the region.

Analytics, Reporting & Budget Management

• Track campaign performance and provide actionable insights to optimise future initiatives.
• Monitor media budgets, agency spending and invoicing to ensure efficient investment and ROI.
• Analyse market trends, competitor activity and emerging media opportunities to strengthen regional performance.

Agency Management

• Manage day-to-day relationships with media agencies and digital partners.
• Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives and luxury positioning.
• Drive accountability through regular performance reviews and optimisation discussions.