Senior Media Planning Strategist

Omnicom Media MENA; United Arab Emirates; Sur place; AED 180 000 - 240 000; Plein temps

Résumé du poste

Omnicom Media MENA is seeking a Senior Executive Planning to lead strategic, insight-driven media plans across digital and traditional channels. You will collaborate with clients, media partners, and internal teams to ensure high-quality execution and performance delivery.

The ideal candidate possesses 2–3 years in media planning, strong analytical skills, and fluent English; Arabic is an advantage. This role emphasizes data-informed decision-making, reporting, and continuous optimization within

Qualifications

• 2–3 years of proven experience in a similar media planning role within an agency environment.
• Strong knowledge of media planning and buying tools.
• Solid understanding of digital marketing and traditional media channels.
• Strong analytical and organizational skills with excellent attention to detail.
• Effective communication, interpersonal, and negotiation skills.
• Fluency in English is required; Arabic is an advantage.

Responsabilités

• Develop a deep understanding of clients’ business objectives, marketing goals, and advertising strategies.
• Work closely with clients to ensure media investments are optimized and deliver maximum return.
• Apply strategic rationale and analytical thinking when building media plans and recommendations.
• Create, analyze, and maintain detailed planning and performance reports, including: Competitive Snapshots, MRO Updates, Special Operations Presentations, Secondary PPT Updates, Positions Calendars, ID Cards, OOX Reports, Post-Buys, PCAs, Weekly Digital Reports, and ad-hoc requests.
• Analyze market, audience, and performance data to derive insights and inform planning decisions.
• Continuously monitor campaign delivery and recommend optimizations to improve performance.
• Build and maintain strong relationships with media suppliers and industry partners.
• Stay up to date with market trends, media innovations, and evolving online and offline opportunities.
• Proactively research industry developments to enhance strategic thinking and planning capabilities.
• Collaborate effectively with internal stakeholders to ensure accurate execution and alignment with client objectives.

Connaissances

Media planning

Digital marketing

Analytics

Communication

English fluency

Arabic language (advantage)

Outils

Media planning tools

Description du poste

Omnicom Media MENA is seeking a Senior Executive Planning to lead strategic, insight-driven media plans across digital and traditional channels. You will collaborate with clients, media partners, and internal teams to ensure high-quality execution and performance delivery.

The ideal candidate possesses 2–3 years in media planning, strong analytical skills, and fluent English; Arabic is an advantage. This role emphasizes data-informed decision-making, reporting, and continuous optimization within