Media Planner

Ironclad Mena; Dubai; Sur place; AED 180 000 - 300 000; Plein temps

Résumé du poste

Ironclad Mena is seeking a full-time on-site Media Planner in Dubai to design and optimize cross-channel media plans that align with client objectives and budgets. The role focuses on analyzing audience data, forecasting campaign performance, and selecting the right platforms across traditional and digital media.

You will collaborate with internal teams and external partners, stay ahead of media trends in the MENA region, and contribute to proposals and presentations that drive client success.

Qualifications

• Strong media planning and media strategy skills with experience in multi-channel campaigns.
• Solid analytical skills including data interpretation, audience analysis, and performance reporting.
• Effective communication skills to present plans and collaborate with clients/partners.
• Familiarity with new media platforms including digital, social, and programmatic channels.
• Experience in media agencies, media sales, or marketing roles within the MENA region is beneficial.
• Bachelor's degree in Marketing, Communications, Media, Business, or related field preferred.
• Proficiency with media planning tools, analytics platforms, and MS Office (Excel, PowerPoint) advantageous.
• Ability to work in a fast-paced environment, manage multiple campaigns, and meet deadlines.

Responsabilités

• Develop media plans and strategies across traditional and new media channels aligned with client objectives and budgets.
• Analyze audience and market data to inform channel selection and optimization.
• Forecast campaign performance and optimize schedules for efficiency and impact.
• Prepare media proposals and presentations for clients and partners.
• Collaborate with internal teams and external partners to ensure effective execution and insights sharing.

Description du poste

Company Description

Ironclad Mena is an independent media representation and commercial partnerships company based in Dubai, connecting global and regional media, technology, data, and content businesses with advertisers, agencies, and strategic partners across the Middle East and North Africa (MENA).

The company acts as a commercial extension for its partners, helping them build market presence, unlock new business opportunities, and accelerate revenue growth in the region. Ironclad Mena's expertise spans media and advertising, travel technology, data intelligence, digital platforms, and content partnerships, combining international perspectives with deep local insights.

Guided by the principle of "Depth Over Breadth," the company focuses on selected sectors and partners where it can deliver meaningful commercial value, long-term relationships, and sustainable growth.

Role Description:

This is a full-time, on-site Media Planner role based in Dubai, United Arab Emirates. The Media Planner will be responsible for developing media plans and strategies across traditional and new media channels, aligning campaigns with client objectives and budget. Day-to-day tasks include analyzing audience and market data, selecting appropriate media platforms, forecasting campaign performance, and optimizing media schedules.

The role involves collaborating closely with internal teams and external partners, preparing media proposals and presentations, and monitoring campaign delivery to ensure effective execution. The Media Planner will also stay current with emerging media trends in the MENA region and contribute insights to enhance overall media effectiveness for clients.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills, with experience designing multi-channel campaigns.
• Candidates should possess solid Analytical Skills, including data interpretation, audience analysis, and performance reporting.
• Candidates should possess effective Communication skills, with the ability to present plans and collaborate with clients and partners.
• Candidates should possess familiarity with New Media platforms, including digital, social, and programmatic channels.
• Relevant experience in media agencies, media sales, or marketing roles within the MENA region is beneficial.
• Bachelor's degree in Marketing, Communications, Media, Business, or a related field is preferred.
• Proficiency with media planning tools, analytics platforms, and MS Office (especially Excel and PowerPoint) is advantageous.
• Ability to work in a fast-paced environment, manage multiple campaigns, and meet deadlines is essential.