Senior Media Planner

Salt Digital Recruitment; Dubai; On-site; AED 167,400 - 279,000; Full time

Benefits offered by this job

Opportunity for digital planning exposure

Fast-paced collaborative environment

Clear development pathway

Job summary

Salt Digital Recruitment is seeking a Senior Media Planner in Dubai with extensive experience in offline media, particularly TV. This role is pivotal in developing and executing media plans while collaborating with teams to deliver impactful campaigns.

The ideal candidate will bring 3-5+ years of agency experience and a strong analytical mindset. You'll have the chance to work on a high-profile account, gaining exposure to digital planning within a fast-paced agency environment.

Qualifications

• 3-5+ years’ experience in media planning within an agency environment.
• Strong experience across offline media, particularly TV planning.
• Understanding of how offline channels integrate with digital media.

Responsibilities

• Support the development of media plans focusing on offline channels.
• Assist in building integrated media strategies across offline and digital.
• Manage day-to-day planning and campaign execution across accounts.

Skills

Media planning

Offline media experience

Analytical mindset

Strong communication skills

Collaborative approach

Job description

We are partnering with a leading integrated media agency in Dubai that is looking to hire a Senior Media Planner with a strong grounding in offline media, particularly TV, to support delivery across a key account. This role is ideal for a planner who has built solid experience across traditional channels and is now looking to expand into digital, working on a large ecommerce-led client within a fully integrated setup.

As Senior Media Planner, you will play a key role in the development and execution of media plans, with a strong emphasis on offline channels. You will work closely with the Planning Director and wider teams to deliver effective, insight-led campaigns, while gaining increasing exposure to digital planning and performance-driven strategies.

Key Responsibilities

• Support the development of media plans, with a strong focus on offline channels, particularly TV
• Assist in building integrated media strategies across offline and digital touchpoints
• Work closely with internal teams including digital, buying, and analytics to ensure seamless campaign delivery
• Manage day-to-day planning and campaign execution across assigned accounts
• Analyse campaign performance and provide actionable insights and recommendations
• Support client communication, ensuring smooth delivery and responsiveness
• Contribute to the evolution of planning approaches as the account grows into ecommerce and performance marketing

Key Requirements

• 3-5+ years’ experience in media planning within an agency environment
• Strong experience across offline media, particularly TV planning
• Understanding of how offline channels integrate with digital media
• Exposure to digital planning or interest in developing in this area
• Strong analytical mindset with the ability to interpret data and performance metrics
• Organised and detail-oriented, with the ability to manage multiple workstreams
• Strong communication skills and a collaborative approach

Why Consider This Role

• Opportunity to work on a high-profile account within a leading agency
• Strong exposure to both offline and digital planning within an integrated team
• Clear development pathway into more digital and ecommerce-led planning
• Fast-paced, collaborative environment in Dubai