Media Planning Director

Salt Digital Recruitment; Dubai; On-site; AED 334,800 - 502,200; Full time

Job summary

Salt Digital Recruitment is seeking a Media Planning Director in Dubai to lead strategic media planning for key accounts. This role emphasizes offline expertise, especially in TV, while also allowing for exposure to digital and ecommerce strategies.

Successful candidates will have extensive media planning experience and a proven record of managing large accounts. The position requires strong leadership skills and will involve mentoring a team while ensuring successful integration of offline and digital channels.

Qualifications

• Extensive media planning experience with a focus on TV.
• Track record of leading large accounts within agencies.
• Understanding of integrating offline and digital channels.

Responsibilities

• Lead the development of strategic media plans.
• Own senior client relationships and act as an advisor.
• Drive integration between offline and digital teams.

Skills

Media planning

Offline channels expertise

Client relationship management

Leadership and team development

Understanding of digital channels

Ecommerce exposure

Job description

The Role

We are working with a leading integrated media agency in Dubai that is looking to appoint a Media Planning Director with strong offline expertise, particularly across TV, to lead a key account and support the agency's continued growth across both traditional and digital channels. This role is ideal for someone who has built their career in offline media planning and is now keen to broaden their exposure across digital, particularly within a performance-led, ecommerce environment.

Key Responsibilities

• Lead the development of strategic media plans with a strong foundation in offline channels, particularly TV.
• Own client relationships at a senior level, acting as a trusted advisor on media strategy and planning.
• Drive integration between offline and digital teams to deliver cohesive, full-funnel campaigns.
• Oversee campaign planning, execution, and optimisation across multiple markets where required.
• Translate business and marketing objectives into effective media strategies.
• Mentor and develop a team of planners, ensuring high standards of delivery.
• Work closely with trading, buying, and digital teams to maximise performance and efficiencies.
• Support the evolution of the account towards more data-driven and ecommerce-focused planning.

Key Requirements

• Extensive experience in media planning, with a strong focus on offline channels, particularly TV.
• Proven track record of leading large, complex accounts within a media agency environment.
• Strong understanding of how offline and digital channels work together in an integrated ecosystem.
• Experience or exposure to ecommerce or performance-driven accounts is highly advantageous.
• Confident in client-facing situations, with the ability to influence senior stakeholders.
• Strong leadership skills with experience managing and developing teams.
• Commercially minded, with a strategic approach to planning.

Why Consider This Role

• Opportunity to lead a high-profile account within a well-established agency.
• Clear pathway to broaden into digital and ecommerce-focused planning.
• Collaborative environment with strong integration between offline and digital teams.
• Based in Dubai, working on regional campaigns with scale and impact.

Salt is acting as an Employment Agency in relation to this vacancy.