Senior Marketing Manager

PayFuture PTE Limited; Dubai; Hybrid; AED 300,000 - 600,000; Full time

Job summary

Payfuture is seeking a Senior Marketing Manager to drive the execution of its marketing strategy across core markets. Based in Dubai or London, this is a hands-on senior role reporting to the Co-Founders and owning the marketing calendar, aligning with sales to build pipeline.

You will translate go-to-market plans into campaigns, content and events, manage junior staff or agencies, and coordinate PR, campaigns and demand generation across international markets.

Qualifications

• 6–9 years in B2B marketing with 2–3 years in a manager role.
• Fintech/payments or financial services experience preferred.
• Proven ability to plan integrated campaigns that generate measurable pipeline.
• Hands-on digital marketing across paid media, SEO, email, social and automation.
• Strong content and copywriting and thought leadership materials.
• Experience coordinating PR, events and agency partners.
• Data-driven with ROI tracking and reporting.
• Experience in international or emerging markets.

Responsibilities

• Translate go-to-market strategy into quarterly plans, budgets and calendars.
• Deliver campaigns targeting merchants and clients seeking cross-border payment services.
• Balance quick-win campaigns with long-term brand-building per roadmap.
• Manage and develop junior team members, freelancers and agencies with clear briefs.
• Coordinate PR and media activities with agencies and partners.
• Produce thought leadership content for leadership, including articles and LinkedIn material.
• Plan and run integrated B2B campaigns across digital, paid media, email, social and events.
• Own website, SEO and performance marketing to generate qualified leads.
• Create sales enablement materials (pitch decks, case studies, one-pagers).
• Track ROI and share campaign insights with sales; manage events presence.

Skills

Digital marketing

Paid media

SEO

Email marketing

Social media

Marketing automation

Content writing

Copywriting

PR coordination

Analytics

Stakeholder management

Tools

HubSpot

Salesforce

Job description

We are looking for a Senior Marketing Manager to drive the execution of Payfuture’s marketing strategy across our core markets. Reporting to the Co-Founders, you will turn our go-to-market plans into campaigns, content and events that position Payfuture as the gateway of choice for merchants and clients seeking cross-border transaction solutions and banking services.

Based in Dubai or London, this is a hands-on senior role. You will own the marketing calendar day to day, work closely with sales to generate and nurture pipeline, and may manage one or two marketing executives or specialists alongside external agencies.

Key Responsibilities

• Translate Payfuture’s go-to-market strategy into detailed quarterly marketing plans, budgets and campaign calendars.
• Deliver marketing activity targeting merchants and clients seeking payment gateway services, cross-border solutions and banking services.
• Balance quick-win campaigns with longer-term brand-building activity, in line with the roadmap set by the Head of Marketing.
• Manage and develop junior marketing team members, freelancers and agencies, setting clear briefs and quality standards.

Brand & Communications

• Apply Payfuture’s positioning as a leader in emerging-market payments consistently across all channels and materials.
• Develop creative campaign ideas, channels and partnerships that help Payfuture stand out from industry norms.
• Coordinate PR and media activity with agency partners, including press releases, media opportunities and announcements.
• Produce thought leadership content for Payfuture’s leadership team, including articles, LinkedIn content and speaking material.

Campaigns & Demand Generation

• Plan and run integrated B2B campaigns across digital, paid media, email, social and events.
• Own the website, SEO and performance marketing activity, optimising for qualified lead generation.
• Create sales enablement materials such as pitch decks, case studies, one-pagers and product collateral.
• Work with the sales team to improve lead quality, nurture prospects and accelerate pipeline.
• Manage Payfuture’s presence at industry events, from booth and collateral to pre- and post-event campaigns.

Market Insight & Reporting

• Research target industries, merchant segments and regions to identify short-term opportunities and longer-term strategic markets.
• Track competitor activity, industry trends and regulatory changes, and share insights with marketing and sales.
• Report on campaign performance, marketing-sourced pipeline and ROI, and recommend improvements based on the data.

Qualifications & Experience

• 6–9 years’ experience in B2B marketing, with at least 2–3 years at manager level, ideally within fintech, payments or financial services.
• Proven track record of planning and delivering integrated campaigns that generate measurable pipeline.
• Hands-on expertise in digital marketing, including paid media, SEO, email, social and marketing automation.
• Strong content and copywriting skills, with experience producing thought leadership and sales enablement material.
• Experience coordinating PR, events and agency partners.
• Comfortable with data: able to track performance, report on ROI and make decisions from campaign results.
• Experience working across international or emerging markets, with an understanding of cultural nuances.
• Excellent communication and stakeholder management skills, with experience managing or mentoring junior team members.
• Familiarity with CRM and marketing tools such as HubSpot or Salesforce is a plus.