Growth Marketing Manager - FinTech

NIAN Capital; United Arab Emirates; In loco; AED 180.000 - 300.000; Tempo pieno

Descrizione del lavoro

NIAN Capital seeks a hands-on Growth Marketer to lead paid campaigns across UAE and other markets, driving acquisition, activation and retention for a fintech product. You will own multi-channel campaigns, manage agencies, and optimize the user funnel from onboarding to retention while leveraging AI tools and ensuring compliance.

Ideal candidates have 3–6 years in growth or performance marketing in fintech or consumer apps, with strong analytics, cross-border experience, and a test-and-learn

Competenze

• 3–6 years hands-on growth or performance marketing, ideally in fintech or consumer apps
• Demonstrated personal delivery of measurable paid-acquisition results
• Strong analytical skills across attribution, funnel analysis and BI tools
• Daily, practical use of AI-enabled and agentic marketing tools
• Experience producing communications for regulated products and managing agencies

Mansioni

• Build, launch and optimise paid social, search and performance campaigns in each market
• Brief and manage content, localisation and creative agencies; own quality, turnaround and A/B testing
• Run community, creator and partner activations, and manage local specialists day-to-day
• Own onboarding, activation and retention journeys across email, push, WhatsApp and SMS
• Maintain acquisition dashboards; report funnel conversion to the CMO
• Operate the AI-enabled marketing stack and route all customer communications through compliance approval
• Help hire and lead future marketing team members as the business scales

Conoscenze

Growth marketing

Performance marketing

Paid social

Data analysis

Attribution

AI marketing tools

Strumenti

Google Analytics 4

BI platforms

CRM systems

Descrizione del lavoro

In-Person, UAE or Netherlands Office Permanent, full-time

We are hiring for one of NIAN Capital's ventures: a well-funded fintech building a UK digital account for underserved segments, letting people protect their savings and move money across borders without the barriers of traditional banking. The company is launching in selected countries across the Middle East, Latin America and the UK/EU. Reporting to the CMO (with a dotted line to the company CEO), the post-holder will execute the CMO's approved growth strategy day-to-day within the approved budget.

Responsibilities

• Build, launch and optimise paid social, search and performance campaigns in each market
• Brief and manage content, localisation and creative agencies; own quality, turnaround and A/B testing
• Run community, creator and partner activations, and manage local specialists day-to-day
• Own onboarding, activation and retention journeys across email, push, WhatsApp and SMS
• Maintain acquisition dashboards; report funnel conversion to the CMO
• Operate the AI-enabled marketing stack and route all customer communications through compliance approval
• Help hire and lead future marketing team members as the business scales

Requirements

• 3–6 years' hands-on growth or performance marketing, ideally in fintech or consumer apps
• Demonstrated personal delivery of measurable paid-acquisition results
• Strong analytical skills across attribution, funnel analysis and BI tools
• Daily, practical use of AI-enabled and agentic marketing tools
• Experience producing communications for regulated products and managing agencies

Nice to have

• Working proficiency in Spanish.
• Multi-market campaign experience in Latin America, the GCC, Turkey or the EU.

The Ideal Candidate

• Hands-on builder who ships campaigns fast and iterates on data.
• Owns the numbers personally; test-and-learn mindset.
• Thrives in a lean team with clear CMO direction; ready to grow into leading a team.