Senior Manager Frontline Marketing Iraq

The Coca-Cola Company; Dubai; On-site; AED 350,000 - 600,000; Full time

Benefits offered by this job

Annual incentive 15%

Job summary

The Coca-Cola Company in the United Arab Emirates is seeking a world-class marketing leader to own the market agenda, drive end-to-end ABP and brand & innovation plans, and deliver balanced, sustainable growth. You will lead cross-functional programs, collaborate with IMX teams and agencies, leverage data insights and frontier marketing to accelerate innovation and ensure ROI across markets.

Travel is expected 26%–50%; relocation is not provided, and the role emphasizes a growth mindset,

Qualifications

• Significant marketing leadership experience (7+ years) with analytics and P&L ownership.
• Experience across innovation, brand strategy, design, and growth plans.
• Strong business acumen and ability to drive cross-functional programs.

Responsibilities

• Own market marketing agenda and ABP development, tracking and execution.
• Lead end-to-end marketing flywheels with cross-functional teams and agencies.
• Translate data insights into actionable marketing strategies and ROI.
• Collaborate with IMX, content, and bottling partners to scale initiatives.

Skills

Marketing leadership

Data insights

Brand strategy

Innovation

Omnichannel marketing

Audience engagement

Strategic planning

ROI emphasis

Team leadership

Growth mindset

Job description

Job Description:

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

World-class, rounded marketing operator and strategy crafting. True E2E (End to End) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP (Long-Range Plan) and OU-wide projects while within markets the focus is ABP (annual business plan) creation / operationalization.

• Portfolio-wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX (integrated marketing experience) team (media, content, epics SMEs- subject matter experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• The team size spam from none to 3 talents depending on market size/ potential

Experience & Critical Requirements

• Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Advanced business, commercial acumen (RGM Revenue Growth Management experience is nice to have).
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Location(s):

United Arab Emirates

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date

September 14, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.