Senior KOL Relations Lead - Crypto/Blockchain

Binance; Abu Dhabi; Remote; AED 441,000 - 661,000; Full time

Benefits offered by this job

Remote-first

Competitive salary

Job summary

Binance is seeking a Senior KOL Relations Specialist to own influencer partnerships from identification through activation, leading event planning and managing sensitive communications with KOLs. You will serve as the primary Binance liaison, ensuring timely, professional engagement and alignment with marketing and compliance goals.

The ideal candidate brings 5+ years in KOL/influencer relations or PR, with a track record of managing portfolios end-to-end and fluency in English.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 5+ years of experience in KOL/influencer relations, PR, or partnerships.
• Fluency in English; additional languages are a plus.
• Proven ability to independently manage KOL portfolios from sourcing to activation.

Responsibilities

• Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and objectives.
• Lead end-to-end KOL event planning and execution, including activations and partnerships.
• Serve as the primary liaison between Binance and KOLs, ensuring professional communications.

Skills

KOL/Influencer relations

Public relations

Stakeholder engagement

English proficiency

Education

Bachelor's degree in Communications/Marketing/Public Relations or related field

Job description

Binance is seeking a Senior KOL Relations Specialist to own influencer partnerships from identification through activation, leading event planning and managing sensitive communications with KOLs. You will serve as the primary Binance liaison, ensuring timely, professional engagement and alignment with marketing and compliance goals.

The ideal candidate brings 5+ years in KOL/influencer relations or PR, with a track record of managing portfolios end-to-end and fluency in English.