Senior Customer Insight & Data Platform Analyst

The Emirates Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Travel benefits

Flight and hotel discounts

Job summary

The Emirates Group is seeking a Customer Insight Analyst to build and optimise the data infrastructure behind its marketing analytics. You will ingest, harmonise and surface customer data from multiple sources to empower decision making across CCMB.

You will design automated pipelines, work with analytics and data science teams, and drive data quality and scalable data integration with third-party marketing tools. Dubai-based role with competitive travel benefits.

Qualifications

• Analytical degree in statistics or analytical research with 2-4 years experience in analysing customer behaviour for marketing purposes.
• Statistical analysis skills for marketing purposes (customer segmentation, targeting and profiling, digital attribution, econometric modelling, multivariate and A/B testing).
• Experience working with customer segmentation models including descriptive and predictive models.
• Data visualization skills and ability to present technical solutions to non-technical audience.
• Broad understanding of marketing research, current tools, methods and applications.
• Understanding of database architecture and the management/synthesis of data distributed across multiple systems (Excel/Access and SQL).
• Broad understanding and experience working with digital marketing technologies including Google Analytics, Google Big Query, DMPs, targeting/digital optimization marketing platforms.
• Experience with Tableau or similar data visualization tools.
• Proficiency in Microsoft Office Suite.
• Strong organizational, communication and presentation skills.
• Ability to handle concurrent projects with attention to detail and accuracy.
• Experience developing management level reporting.
• Ability to translate technical concepts to a broad group of marketing stakeholders.

Responsibilities

• Collect, interpret and simplify incoming customer and marketing data across multiple data sources, making it usable for different applications.
• Work closely with the customer insights and campaign analysts to help them get the most out of our data and enable the discovery of actionable insights that support decision making across CCMB.
• Design, develop and launch robust, automated data pipelines that provide stability and accuracy, ensuring analysts can leverage the required customer data in any analytical exercises.
• End-to-end analytics project ownership including testing and validation of our ETL processes, pipelines, attributes and models.
• Identify and integrate new data streams and establish data sources for various marketing metrics.
• Work with our enterprise analytics and data science teams to research, prototype and implement new statistical methodologies that extend the portfolio of insights we can provide to the marketing teams.
• Passionate about data quality and accuracy, identify incomplete or inaccurate data and proactively monitor for emerging issues.
• In partnership with IT and the marketing enablement team, build a scalable, flexible and extensible middleware / API framework that supports data integration with our third-party marketing technology partners.

Job description

The Emirates Group is seeking a Customer Insight Analyst to build and optimise the data infrastructure behind its marketing analytics. You will ingest, harmonise and surface customer data from multiple sources to empower decision making across CCMB.

You will design automated pipelines, work with analytics and data science teams, and drive data quality and scalable data integration with third-party marketing tools. Dubai-based role with competitive travel benefits.