Senior Creative Strategist: Data-Driven Brand & Campaigns

Mastercard Inc.; Dubai; On-site; AED 400,000 - 660,000; Full time

Job summary

Mastercard Inc. in Dubai seeks a Creative Strategist for the Advisors Creative Desk to lead data-driven brand and communication strategies for global clients.

You will translate consumer insights into strategic direction for creative teams across multiple briefs, collaborating with strategy leads, creatives, and clients to shape outcomes. The role requires 8+ years in advertising with senior-level responsibilities, strong measurement and cross-channel expertise, and willingness to travel.

Qualifications

• Minimum of 8 years’ strategic experience within leading advertising agencies, preferably within global network agencies.
• Demonstrated success in high-impact, big-budget integrated marketing campaigns.
• Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels.
• Strong understanding of consumer behavior, market research, and competitive analysis.

Responsibilities

• Develop data-driven brand and communication strategies for clients that align to brand objectives and insights.
• Brief and guide the creative development team to enable execution across multiple briefs.
• Support and lead strategic sessions with Creative Managers and clients on high-profile projects.
• Manage multiple briefs and projects simultaneously, overseeing timelines and deliverables.
• Input to estimating, negotiating and agreeing timescales with Creative Strategy Managers.
• Conduct extensive research using primary and secondary data to inform strategy.

Skills

Brand strategy

Creative ideation

Stakeholder management

English proficiency

Education

Bachelor's degree

Master's degree preferred

Job description

Mastercard Inc. in Dubai seeks a Creative Strategist for the Advisors Creative Desk to lead data-driven brand and communication strategies for global clients.

You will translate consumer insights into strategic direction for creative teams across multiple briefs, collaborating with strategy leads, creatives, and clients to shape outcomes. The role requires 8+ years in advertising with senior-level responsibilities, strong measurement and cross-channel expertise, and willingness to travel.